The Audacity ot Win

Zusatztext "...engaging! detailed and frequently illuminating account of the Obama presidential campaign..." - Miami Herald "...a gripping blockbuster of a book! manna for political aficianados and newcomers to elections alike! full of scrappy details! minute explanations of strategy! tales from the trail and candid assessments of mistakes made and lessons learned." - Daily Kos "After reading Plouffe's engaging! detailed and frequently illuminating account of the Obama presidential campaign! one can see how the campaign was lucky and good-- indeed! often very! very good." - San Francisco Chronicle "[Plouffe] gives readers a visceral sense of the campaign from an insider's point of view...He offers acute assessments of the larger dynamics at play in the 2008 race! and he is frank about missteps that the Obama campaign made along the way...A detailed and revealing account." - Michiko Kakutani! The New York Times "Plouffe has written the most important political book of the year. It reads like a thriller...I flipped it open! read a few lines and was hooked...But it's not the insider look at the past that makes the book so important. It's what it shows us about the present--and the effect it could have on the future." - Arianna Huffington! The Huffington Post Informationen zum Autor David Plouffe Klappentext The inside story of a brilliant campaign, with lessons on how the Democrats can secure victory in the future--from the author of A Citizen's Guide to Beating Donald Trump. Since David Plouffe helped design the plan that brought candidate Obama to the White House, the lessons of that plan have become only more relevant. Today, conservative forces led by figures like Sarah Palin and Glenn Beck threaten to derail the tremendous promise of Democrats' recent gains, making the next election-and the ones beyond it-even more crucial. Plouffe explains the secrets to winning elections in contemporary politics, and shows how Democrats can build on the historic campaign of 2008 to keep the country on the right path. Featuring a new chapter on the challenges of 2010, The Audacity to Win is political writing at its boldest and most essential. 1 Yes or No The week before the 2006 congressional elections, my business partner, David Axelrod, and I were sitting in an editing suite in Chicago, putting the final touches on a series of television ads for various Democratic clients. We were seven or eight hours into a sixteen-hour session at the studio. "I can't wait for this goddamned election to be over," I grumbled. "I want it to be over more than I want to win." It was a biannual complaint. By October of each election year, everyone in the business has pulled too many all-nighters, been on too many conference calls, and read too many polls. If the whole profession could put the campaign in suspended animation and sleep for a week, it would. Ax fiddled with some music selections for the spot we were working on. "Well, then you won't like this," he said. "Barack wants to meet in Chicago the day after the election to talk about the presidential race. And he wants you there. So don't get too excited for Election Day." "Really?" I said. "Shit." Obama's book tour that fall for The Audacity of Hope had unexpectedly turned into a presidential draft. Independent groups calling for him to run had sprung up across the country, generating tens of thousands of rabid potential supporters. There was clearly enthusiasm on the margins. It seemed to me to stem from a hunger for something new and a desire to turn the page not just on the Bush era, but on our own party's recent history. The crowds and chatter around the book tour in turn bred a great deal of speculation in the political community and the media about a possible Obama can...

Auteur

David Plouffe

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The inside story of a brilliant campaign, with lessons on how the Democrats can secure victory in the future--from the author of A Citizen's Guide to Beating Donald Trump. Since David Plouffe helped design the plan that brought candidate Obama to the White House, the lessons of that plan have become only more relevant. Today, conservative forces led by figures like Sarah Palin and Glenn Beck threaten to derail the tremendous promise of Democrats' recent gains, making the next election-and the ones beyond it-even more crucial. Plouffe explains the secrets to winning elections in contemporary politics, and shows how Democrats can build on the historic campaign of 2008 to keep the country on the right path. Featuring a new chapter on the challenges of 2010, The Audacity to Win is political writing at its boldest and most essential.

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Yes or No The week before the 2006 congressional elections, my business partner, David Axelrod, and I were sitting in an editing suite in Chicago, putting the final touches on a series of television ads for various Democratic clients. We were seven or eight hours into a sixteen-hour session at the studio.

"I can't wait for this goddamned election to be over," I grumbled. "I want it to be over more than I want to win."

It was a biannual complaint. By October of each election year, everyone in the business has pulled too many all-nighters, been on too many conference calls, and read too many polls. If the whole profession could put the campaign in suspended animation and sleep for a week, it would.

Ax fiddled with some music selections for the spot we were working on. "Well, then you won't like this," he said. "Barack wants to meet in Chicago the day after the election to talk about the presidential race. And he wants you there. So don't get too excited for Election Day."

"Really?" I said. "Shit."

Obama's book tour that fall for The Audacity of Hope had unexpectedly turned into a presidential draft. Independent groups calling for him to run had sprung up across the country, generating tens of thousands of rabid potential supporters. There was clearly enthusiasm on the margins. It seemed to me to stem from a hunger for something new and a desire to turn the page not just on the Bush era, but on our own party's recent history.

The crowds and chatter around the book tour in turn bred a great deal of speculation in the political community and the media about a possible Obama candidacy. Obama would be appearing on Meet the Press one Sunday in October, and it was expected that host Tim Russert would press him on whether he was going to run. The question was complicated by the fact that Obama had been on the show in January 2006 and made a Shermanesque statement about not running in 2008.

The Saturday before his October Meet the Press appearance, Axelrod and I got on the phone with Obama and his press secretary, Robert Gibbs. Obama and Gibbs were driving down the New Jersey Turnpike toward Pennsylvania, in between rallies he was attending for Democratic U.S. Senate candidates. In 2006 Obama was the most in-demand speaker for Democratic candidates in every part of the country, thanks to the fame resulting from his stirring 2004 Democratic National Convention speech in Boston and the success of his two books.

Ax, Gibbs, and I were trying to find the right turn of phrase to reconcile what Obama had said in January with where he stood in October: while a presidential candidacy was, as he said to us privately, "unlikely," the response to the book tour, the state of the country, and his profound sense that we needed a big change in leadership had caused him to give the race some consideration.

We started by throwing out some of the standard nonanswers: "Tim, my focus now is helping Democrats win back the Congress in 2006," or "We haven't even had the 2006 election, so let's settle down a bit; there will be plenty of time to discuss 2008 down the line."

Obama listened and then of…