Analytic Activism

Informationen zum Autor David Karpf is Assistant Professor of Media and Public Affairs at George Washington University. Klappentext Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations. Zusammenfassung Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.

The book is both compelling and entertaining... It is a concise and thoroughly readable book.

Auteur
David Karpf is Assistant Professor of Media and Public Affairs at George Washington University.

Texte du rabat

Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.