The Regulation of Gender Stereotypes in Advertising

Auteur

David Davies is a Lecturer in Criminology at the University of Sussex, UK.

Texte du rabat

This book provides an innovative and policy-oriented analysis of gender stereotypes in advertising regulation from a socio-legal perspective.

Contenu

Chapter 1. Gender Stereotypes: A Contemporary Legal Problem, Current EU legislative framework Excavating the Past: The Goods and Services Directive 2004/113/EC i) Legal Frameworks, ii) Conceptual and theoretical frameworks, iii) Sociolegal methods, iv) Images and Imaginations, v) Beyond the two-way mirror: perspective , vi) National Perspectives and Legal Cultures, Chapter 2. EU Competences, Introduction, Gender equality competence, Post Lisbon - new and old inequalities, , : Gender Stereotypes as a New Form of Discrimination, Introduction, International law, The Goods and Services Directive, The Digital Services Act, Soft law, i) The European Women's Lobby, ii) The FEMM Committee, iii) European Parliamentary Opinions, iv) The European Advertising Standards Alliance, Conclusion, Chapter 4. Theorising Gender Stereotypes, Introduction, Doing, performing and scripting, We 'do' rather than 'are', All the world's a stage, Exit stage left, Parameters of performance, Front stage as gender(ing) performance, Advertising: making the familiar strange, Observing themes in gendered advertising, Conclusion, Chapter 5. Teenage Voices, Introduction, Mothers, What's for tea, love? Mother the multitasker, Motherhood and irony, Women on the verge, Objectified self, Resistance and mockery, Conclusion, Chapter 6 Sweden, Introduction, Normative legal instruments, Conflicting legal principles, Swedish system of government, Freedom of expression, The golden child of Europe for gender equality, Conclusion, Chapter 7 Spain, Introduction, From dictatorship to democracy, Towards gender equality and the politics of 'la nueva via', The Gender Violence Act, Ryanair case, Self-regulation: Autocontrol, Austerity and the re-emergence sexual violence and femicide, Conclusion, Chapter 8 The UK, Introduction, Gender equality, ion: Advertising Standards Authority, The Protein World ruling, Asda Ruling, New harm and offence rule, Conclusion, Chapter 9 Conclusion