10X Is Easier Than 2X

Auteur
Dan Sullivan is the world's foremost expert on entrepreneurship and has coached more successful entrepreneurs than anyone on the planet. He is the co-founder of Strategic Coach®, the leading entrepreneurial coaching program in the world, and author of more than 50 publications on entrepreneurial success. Over the past 30+ years, Strategic Coach has provided teaching and training to more than 20,000 entrepreneurs. He is the co-author, along with Dr. Benjamin Hardy, of Who Not How and The Gap and the Gain.

Dr. Benjamin Hardy is an organizational psychologist and best-selling author of Willpower Doesn't Work and Personality Isn't Permanent. Together, he and Dan Sullivan have written Who Not How and The Gap and the Gain. His blogs have been read by over 100 million people and featured in the Harvard Business Review, the New York Times, on CNBC, among many others. He and his wife Lauren are the parents of six children. They live in Orlando.

Résumé
Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth.