The 90 Day Brand Plan

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The 90 Day Brand Plan: How to Unleash Your Personal Brand to Dominate the Competition and Scale Your Business, written by personal branding guru and agency CEO Dain Walker delivers a play-by-play on how to become an authority figure in your field and how to turn that position into a money-making machine. In the book, you'll learn how you can get paid for being a known name through your businesses, products, and services.

The author demonstrates how to nail and scale your likeability and your character to channel your personal brand's attention into whatever company or product you're building. He uses his own story--in which he used his personal Instagram brand to grow multiple million-dollar brand opportunities--to explain how you can leverage your charisma, energy, and intelligence to do the same thing.

The 90 Day Brand Plan demonstrates how to use creativity, sales tactics, action plans, and fun daily mental exercises to exploit all the possible opportunities that social media can create. You'll unleash your credibility and storytelling for greater impact as you use your name to become a known influencer, household name, artist, or micro celebrity. Walker shows you how to break down the barriers of fear, rejection, and self-doubt as he unpacks what it takes to build personal belief and channel it creatively into content of all sorts, including social media, speaking, selling, podcasting, marketing, pitching, advertising, and more.

A comprehensive roadmap to extraordinary success through personal branding, The 90 Day Brand Plan is a must-read guide for entrepreneurs, founders, aspiring influencers, solopreneurs, professionals, and anyone else seeking to leverage their credibility, skills, and authority to create an enduring and popular brand.

Contenu

Thank You ix

1 Personal Brands Fill Stands 1

2 Leave Your Comfort Zone 17

3 Slay the Time Vampires 31

4 Scout Industries, Model People 51

5 Get Good Throwing Wood 61

6 Master the Smoke Signals 77

7 Give Value, Earn Loyalty 95

8 Find Cows, Cook Meat 111

9 Command Momentum, Collect Money 129

10 Blueprint Your Future Empire 143

11 Import and Export Yourself 161

12 Your 90 Day Brand Plan 179

Notes 189

Appendix 191

Index 195