Antiracist By Design

How to confront the challenge of creating antiracist behavioral design--and how to successfully implement the solutions. Behavioral science has been celebrated as a field whose insights can design a better world, but its color-blind approach has perpetuated unjust systems. With over three decades of collective experience at the forefront of applied behavioral science, authors Hall and Hernandez expose the consequences of this failure and the dangers of inaction. While our hesitancy is understandable--applied behavioral science alone won’t dismantle structural racism--we’ve confused limitations with powerlessness. This book provides a call to action. <Better Way Forward< provides the tools and a roadmap to an antiracist approach to applied behavioral science, including a step-by-step guide to reimagined behavioral design processes, “fan fiction” with antiracist makeovers to classic studies, and a revised behavioral map template that prompts users to consider systemic barriers. Written for anyone who wants to make the world a more just place, Hall and Hernandez use scholarly research alongside accessible stories (from Mozart and Chris Rock to the TV show <Insecure<)< <to illuminate ways we can drive racial justice forward. Everyone from scholars to students to NGO program designers, will benefit from these renovated best practices.

Auteur
Crystal Hall is Associate Professor at the University of Washington&#8217;s Evans School of Public Policy and Governance.
Mindy Hernandez is Director of the Living Lab for Equitable Climate Action at World Resources Institute.

Texte du rabat

"An original critique and a a roadmap for integrating antiracist principles into applied behavioral science to foster meaningful change"--

Résumé
How to confront the challenge of creating antiracist behavioral design—and how to successfully implement the solutions.

Behavioral science has been celebrated as a field whose insights can design a better world, but its color-blind approach has perpetuated unjust systems. With over three decades of collective experience at the forefront of applied behavioral science, authors Hall and Hernandez expose the consequences of this failure and the dangers of inaction. While our hesitancy is understandable—applied behavioral science alone won’t dismantle structural racism—we’ve confused limitations with powerlessness. This book provides a call to action.

Antiracist By Design provides the tools and a roadmap to an antiracist approach to applied behavioral science, including a step-by-step guide to reimagined behavioral design processes, “fan fiction” with antiracist makeovers to classic studies, and a revised behavioral map template that prompts users to consider systemic barriers. Written for anyone who wants to make the world a more just place, Hall and Hernandez use scholarly research alongside accessible stories (from Mozart and Chris Rock to the TV show Insecure) **to illuminate ways we can drive racial justice forward. Everyone from scholars to students to NGO program designers, will benefit from these renovated best practices.

Contenu
Preface ix
Definitions xiii
Introduction 1
I The Promise and Fundamental Flaw of Applied Behavioral Science
1 Applied Behavioral Science: Key Insights and Critical Oversights 19
2 What's at Stake and What's Possible 33
3 Why We Look Away, and What's Possible When We Don't 45
4 Behavioral Science in Action: Standard Tools and Practices 55
5 A Vision of Success 69
II The Roadmap to Change&#160;
6 Prepare Your Workplace 77
7 Partner and Codefine 85
8 Codiscover 91
9 Codesign 97
10 Implement and Interpret 105
11 Share, Adapt, and Scale 117
12 Action Agenda 125
13 Conclusion 135
Acknowledgments 139
Appendix: Resources 145
Notes 153
index 171