Crisis Communication Cases from Asia

Auteur

Krishnamurthy Sriramesh is a Professor of Public Relations in the College of Media, Communication, and Information at the University of Colorado, Boulder, USA.

Su Lin Yeo is Associate Professor in the Lee Kong Chian School of Business at Singapore Management University.

Texte du rabat

This book analyzes crisis communication in Asia, focusing on how culture plays a central role in the way a crisis develops and is resolved.

Contenu

Introduction 1. Extending the Horizons of Crisis Communication Scholarship and Practice: A Socio-cultural Perspective 2. VIETNAM: Lost in Translation: Coca Cola's Advertisement Sparks Crisis 3. INDIA: McDonald's Faces Boycott Over Halal Meat 4. MALAYSIA: Environmentalists Rally Against MNC Over Radioactive Waste 5. SINGAPORE: MNC Halts Retrenchment Over Employees' Anger 6. JAPAN: Nike's Anti-Racism Ad Sparks Backlash 7. CHINA: H&M "Canceled" by Chinese Consumers Over Uyghur Cotton 8. INDONESIA: Diversity vs Ideology: Muslims Demand Starbucks Boycott Over LGBTQ+ Stance 9. THAILAND: FoodPanda Faces Boycott for "Terrorist" Comment 10. SOUTH KOREA: Ignoring History Imperils Uniqlo's Business. Epilogue