Bridging Intention to Impact: Transforming Digital Product Development through Evidence-Based Decision-Making

Auteur

Connor Joyce is a Senior User Researcher at Microsoft and CEO of Desired Outcome Labs. He is a mixed-methods researcher, product builder, and behavioral scientist with experience at Deloitte, Twilio, and a collection of startups. Connor is a startup advisor, co-founder of the Applied Behavioral Science Association and a frequent contributor to numerous publications.

Texte du rabat

In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful. Packed with practical tools and frameworks, examples from startups through enterprises across industries, and generative AI prompts, this book helps product teams immediately begin taking steps toward a more experimental and evidence-driven culture. Joyce illustrates how this approach can empower companies to adapt to shifting user needs and technology by reframing their digital products as dynamic solutions designed to maximize behavior change, user outcomes, and, ultimately, business impacts, including decreasing churn, increasing customer lifetime value, and lowering customer acquisition costs. Join the growing movement of product leaders embracing the Impact Mindset and unlock your team's potential to make data-driven decisions that lead to impactful products that satisfy user needs and generate positive business outcomes. THIS RESOURCE: Introduces a new digital product development philosophy focusing on behaviors changed by a feature. Provides a methodology for defining and creating novel, product-success metrics. Empowers readers to implement grassroots cultural change. Offers a collection of templates and guides to enable you to begin today!

Contenu

Part 1: Focusing on Behaviors to Build Valuable Products

Chapter 1: Measuring Usage is Only the Beginning

Chapter 2: Exploring The Value of Measuring User Outcomes

Chapter 3: Connecting User Behavior to Business Outcomes

Chapter 4: Ensuring Features Make an Impact

Part 2: Starting an Impact Mindset Culture Change with a Single Project

Chapter 5: Defining the Features Purpose (FIA Step 1)

Chapter 6: Establishing Beliefs About Outcomes with Hypotheses (FIA Step 2)

Chapter 7: Scoping the Right Measurements (FIA Step 3, Part 1)

Chapter 8: Building Data Collection Systems (FIA Step 3, Part 2)

Chapter 9: Conducting the Experiment (FIA Step 4, Part 1)

Chapter 10: Generating Insights from Experiment Data (FIA Step 4, Part 2)

Chapter 11: Actions Based on the FIA Results (FIA Step 5)

Chapter 12: Starting a Feature Impact Analysis Today

Part 3: Expanding from a single project to a philosophy change

Chapter 13: Establishing a Path to the Impact Mindset Future

Chapter 14: Building a Strategic Roadmap

Chapter 15: Creating a Cultural Change

Chapter 16: Connecting to a Vision

Glossary