Shifting the Marketing Mindset

Auteur

Clara Millard Dereudre is a pragmatic visionary and seasoned leader with 25 years at Dow Chemical. Passionate about sustainable development, she held various leadership roles in sales, marketing, innovation, strategy, and sustainability. As a Sr Corporate Marketing Fellow, she integrated sustainability into business strategies. Appointed in 2021 as an Executive Director of Smart City at SIG, Industrial Services Geneva, she guides a sustainable and connected society. As a graduate of EDHEC and MBA holder, Clara teaches Sustainability Marketing and serves on various boards, advocating for businesses' role in society. She founded Greenbuzz Geneva to foster collaboration in sustainable development.

Texte du rabat

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.

Contenu

Introduction 1. The evolving role of business in society. 2. A new era for marketing. 3. Connect Stakeholders. 4. Connect Needs and Capabilities. 5. Connect Beginning and Ends. 6. Connect Say and Do. 7. Accelerating progress. 8. Conclusion: A new mindset for marketing. 9. About the author.