YouTube Channels For Dummies

Informationen zum Autor Rob Ciampa works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. Theresa Go is Vice President of Platform Partnerships for Pixability. Matt Ciampa has been a professional YouTube video creator and producer for more than a decade. Rich Murphy is a Product Manager at Pixability and an expert on YouTube advertising and analytics. Klappentext Create a YouTube channel that draws subscribers with top-notch contentYouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel.This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: Setting up a channel Creating videos that attract viewers Putting together a video studio Editing your final product Reaching your target audience Interacting with your fans Building a profitable business Tips on copyright lawWritten for both the budding YouTube creator and the business professional seeking to boost their company's profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day.Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators. Zusammenfassung Create a YouTube channel that draws subscribers with top-notch contentYouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel.This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: Setting up a channel Creating videos that attract viewers Putting together a video studio Editing your final product Reaching your target audience Interacting with your fans Building a profitable business Tips on copyright lawWritten for both the budding YouTube creator and the business professional seeking to boost their company's profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day.Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators. Inhaltsverzeichnis Introduction 1 About This Book 2 Foolish Assumptions 3 How This Book is Organized 4 Part 1: Getting Started with YouTube Channels 4 Part 2: Making Good Videos and Not Making Bad Videos 5 Part 3: Growing and Knowing Your Audience 5 Part 4: YouTube Channels Are Serious Business 5 Part 5: The Part of Tens 5 Icons Used in This Book 5 Beyond the Book 6 Where to Go from Here 6 Part 1: Getting Started with YouTube 7 Chapter 1: Making a Home on YouTube 9 The YouTube Phenomenon: Why You Need to Be on YouTube 10 Audience, audience, audience 11 Incorporating YouTube into your business and marketing plans 12 Becoming a star! 14 Going viral 15 Wasting lots and lots of time 16 Seeing What Makes a YouTube Channel Unique 16 Angling for subscriptions 18 Establishing your brand 19 Managing Channels for Fun and/or Profit 21 Creating content 21 Bu...

Auteur

Rob Ciampa works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. Theresa Go is Vice President of Platform Partnerships for Pixability. Matt Ciampa has been a professional YouTube video creator and producer for more than a decade. Rich Murphy is a Product Manager at Pixability and an expert on YouTube advertising and analytics.

Texte du rabat

Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: Setting up a channel Creating videos that attract viewers Putting together a video studio Editing your final product Reaching your target audience Interacting with your fans Building a profitable business Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company's profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.

Contenu

Introduction 1

About This Book 2

Foolish Assumptions 3

How This Book is Organized 4

Part 1: Getting Started with YouTube Channels 4

Part 2: Making Good Videos and Not Making Bad Videos 5

Part 3: Growing and Knowing Your Audience 5

Part 4: YouTube Channels Are Serious Business 5

Part 5: The Part of Tens 5

Icons Used in This Book 5

Beyond the Book 6

Where to Go from Here 6

Part 1: Getting Started with YouTube 7

Chapter 1: Making a Home on YouTube 9

The YouTube Phenomenon: Why You Need to Be on YouTube 10

Audience, audience, audience 11

Incorporating YouTube into your business and marketing plans 12

Becoming a star! 14

Going viral 15

Wasting lots and lots of time 16

Seeing What Makes a YouTube Channel Unique 16

Angling for subscriptions 18

Establishing your brand 19

Managing Channels for Fun and/or Profit 21

Creating content 21

Building an audience 22

Building a business 23

Monetizing 23

Chapter 2: The Basics of YouTube 25

What You'll Find on YouTube 26

Managing your identity 26

Navigating the home page 27

Watching a video 36

Working with a YouTube Account 41

Logging On to Your YouTube Account 48

Creating a YouTube Channel 49

Verifying Your YouTube Channel 56

Setting Up a Custom Channel URL 60

Joining the YouTube Partner Program 61

Chapter 3: Building Your Channel from the Ground Up 63

Navigating Your Channel 63

The Your Channel menu item 64

The Channel tabs 66

Customizing and Branding Your Channel 68

Creating channel art 68

Managing channel art 70

Creating the Channel icon 72

Uploading the channel icon 73

Managing your links 74

Managing Uploads 76

Part 2: Making a Great YouTube Video 79

Chapter 4: What Makes a Good Video a Good Video? 81

Picking the Right Camera for Your Needs 82

Knowing What Makes a Good Video 85

Mastering the Genres in Your YouTube Videos 87

Mastering music videos 87

Producing your very own vlog 89

Making an educational video 91

Making tutorial and how-to videos 92

Let's play (and make) gaming videos 93

Making animal videos 94

Capturing sporting events 95

Film and animation 96

Entertainment 97

News and information 98

Autos and vehicles 99

Comedy 99

Travel and events 100

Science and technology 101

Nonprofits and activism 101

Viral Videos versus Evergreen Content 102

Viral content 103

Evergreen content 103

Chapter 5: Making Plans Both Large and Small 105

Establishing Your Channel's Mission 106

Determining your goals 107

Be…