Transnational Management

Préface
Transnational Management offers a unique cross-border focus on strategic development, organizational capabilities, and management challenges.

Texte du rabat

Transnational Management offers an integrated framework describing the strategic tasks, organizational capabilities, and management roles and responsibilities for successful and responsible managers of businesses operating in a complex worldwide environment. Original frameworks, influential concepts, and practical examples are included throughout.

Contenu
Introduction: so what is transnational management?; Part I. The Strategic Imperatives: 1. Expanding abroad: motivations, means and mentalities; 2. Understanding the international context: responding to conflicting environmental forces; 3. Developing transnational strategies: building layers of competitive advantage; Part II. The Organizational Challenge: 4. Developing a transnational organization: managing integration, responsiveness and flexibility; 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management; 6. Engaging in cross-border collaboration: managing across corporate boundaries; Part III. The Managerial Implications: 7. Building new management capabilities: key to effective implementation; 8. Shaping the transnational's future: defining an evolving global role.