Too Fast to Think

Reclaim the creative process and generate better ideas with this cutting-edge guide to resparking innovation.

Our lives are getting faster and faster. We are engulfed in constant distraction from email, social media and our 'always on' work culture. We are too busy, too overloaded with information and too focused on analytical left-brain thinking processes to be creative. Too Fast to Think exposes how our current work practices, media culture and education systems are detrimental to innovation. The speed and noise of modern life is undermining the clarity and quiet that is essential to power individual thought. Our best ideas are often generated when we are free to think diffusely, in an uninterrupted environment, which is why moments of inspiration so often occur in places completely separate to our offices. To reclaim creativity, Too Fast to Think teaches you how to retrain your brain into allowing creative ideas to emerge, before they are shut down by interruption, distraction or the self-doubt of your over-rational brain. This is essential reading for anyone who wants to maximize their creative potential, as well as that of their team. Supported by cutting-edge research from the University of the Arts London and insightful interviews with business leaders, academics, artists, politicians and psychologists, Chris Lewis takes a holistic approach to explain the 8 crucial traits that are inherently linked to creation and innovation.

Contains candid interviews from a diverse range of business leaders, artists, academics, psychologists, politicians and military and religious figures to provide fascinating personal accounts of creativity, idea development and leadership. Interviewees include award-winning film director Tony Palmer, CEO and founder of WPP Sir Martin Sorrell, co-founder of Pret-a-Manger Sinclair Beecham, director of VCU Brandcenter Helyane Spivak, author and computer scientist Ray Kurzweil and Professor Sir Cary Cooper

Préface
Includes a foreword by Sir Ken Robinson - author, speaker and international adviser on education in the arts to governments. His TED talk 'Do schools kill creativity?' has received over 39 million views and he has over 343,000 Twitter followers

Auteur
Chris Lewis is founder of Team LEWIS, a global marketing consultancy that campaigns for commercial and community causes. Its profits support the largest employee-directed foundation in the world. He is the author of Too Fast to Think, co-author of award-winning The Leadership Lab and The Infinite Leader, all published by Kogan Page. He is based in London, UK.

Contenu

• • Chapter - 00: Introduction:
  • Chapter - 01: The information overload and the way it's changing us
  • Chapter - 02: How did we allow ourselves to become so overloaded?
  • Chapter - 03: The 'always on' environment and its effect
  • Chapter - 04: Your brain and how to use it
  • Chapter - 05: Sleep matters
  • Chapter - 06: Where great ideas come from
  • Chapter - 07: Generating better ideas
  • Chapter - 08: How leaders apply creativity
  • Chapter - 09: Confession