The New Brand You

The New Brand You is the field guide to standing out and succeeding in the new professional landscape transformed by the pandemic. In the new world of virtual, remote and flexible working, everyone needs to consider carefully their personal brand and power, and many will need to hit the ''reset'' button. We are all on camera now - we all need to be producers of our own brand narrative. Like it or not, in a digitally driven, more competitive, more global world of employment, the reality is that you need to consider your personal brand. You have no choice, if you don''t brand yourself, other people will. And not in the way you want to be seen. That, or you will simply become invisible, and that''s almost never good. The New Brand You uses ten tried and tested strategies from the commercial world of branding and applies them to individual brand creation. Strategies such as defining your positioning, researching your target audience and taking steps to ensure you always stay relevant, are equally applicable to individuals as they are to products and companies. It''s not about sticking some slightly skewed version of your name on social media, it''s about smart positioning and successful tactics. Featuring high profile success stories and accompanied by an online Personal Brand Finder, an assessment tool that measures psychological preferences and aligns with the ten strategies in the book, this book will help you to target the most relevant strategies for you. It will include examples, exercises and callouts to make it a quick read and easy to action immediately. Getting your personal branding right will give you the edge in the new age of work.

Préface
In person and online, discover the best way to position and market yourself in the new world of work.

Auteur

Catherine Kaputa

Texte du rabat

Discover the best way to market yourself in person and online in the new world of work

It has never been more important to consider your personal brand and influence than in the new world of virtual and flexible working. Of all your goals in today's professional landscape, branding yourself in a way that is focused, different and relevant is the most important job of all. If you don't brand yourself, other people will.

Using 10 personal brand strategies based on those used by global brands, award winning author and branding guru Catherine Kaputa shows you how to succeed in today's increasingly challenging workplace.

The New Brand You is accompanied by an online assessment to enable you to easily find the right positioning for Brand You and develop a personal marketing plan for success.

Résumé

The New Brand You is the field guide to standing out and succeeding in the new professional landscape transformed by the pandemic. In the new world of virtual, remote and flexible working, everyone needs to consider carefully their personal brand and power, and many will need to hit the 'reset' button.

We are all on camera now - we all need to be producers of our own brand narrative. Like it or not, in a digitally driven, more competitive, more global world of employment, the reality is that you need to consider your personal brand. You have no choice, if you don't brand yourself, other people will. And not in the way you want to be seen. That, or you will simply become invisible, and that's almost never good.

The New Brand You uses ten tried and tested strategies from the commercial world of branding and applies them to individual brand creation. Strategies such as defining your positioning, researching your target audience and taking steps to ensure you always stay relevant, are equally applicable to individuals as they are to products and companies. It's not about sticking some slightly skewed version of your name on social media, it's about smart positioning and successful tactics.

Featuring high profile success stories and accompanied by an online Personal Brand Finder, an assessment tool that measures psychological preferences and aligns with the ten strategies in the book, this book will help you to target the most relevant strategies for you. It will include examples, exercises and callouts to make it a quick read and easy to action immediately.

Getting your personal branding right will give you the edge in the new age of work.