The Bezos Blueprint

Auteur

Carmine Gallo is the bestselling author of Talk Like TED and The Storyteller's Secret. He is a Harvard instructor, CEO communication coach, and keynote speaker known for transforming leaders into powerful storytellers and communicators. Gallo's books have been translated into more than forty languages, inspiring leaders at the world's most admired brands. Gallo is also a senior columnist for Forbes, Inc, and Harvard Business Review. He lives in Northern California with his wife and two daughters.

Texte du rabat

The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like Ted.

Jeff Bezos is a dreamer who turned a bold idea into the world's most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world's largest employers.

The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon's astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers.

The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.

Contenu

*Introduction: It's Always Day One

• Part I: Set the Foundation
  1: Simple Is the New Superpower
  2: A Modern Spin on Ancient Words
  3: Writing That Dazzles, Shines, and Sparkles
  4: The Logline: Your Big Idea
  5: Metaphors That Stick
  6: A Communicator's "Most Formidable" Weapon

Part II: Build the Story Structure
7: Epic Storytelling in Three Acts
8: Origin Stories
9: The Narrative Information Multiplier
10: Working Backwards to Get Ahead
11: Leaders Are Readers

Part III: Deliver the Plan
12: AMP Your Presentations to Inspire Your Audience
13: Make the Mission Your Mantra
14: Symbols Convey Big Ideas
15: Humanize Data
16: The Gallo Method: Sell Your Idea in Fifteen Seconds
Conclusion: Invent and Wander

Coaching Drills at a Glance
**Notes
Index