Market-Oriented Disinformation Research

Auteur

Carlos Diaz Ruiz, Ph.D., is business academic specializing in marketing strategy, consumer insights, and disinformation research. Dr. Diaz Ruiz is an Assistant Professor (tenure track) at Hanken School of Economics in Finland and has been a faculty member at Kedge Business School in France and the University of Auckland in New Zealand. His research has been published in leading scientific journals, including the Journal of Business Research, Journal of Public Policy & Marketing, and New Media & Society. His current work on disinformation explores how advertising technology firms (AdTech) bankroll fake news and harmful content online.

Texte du rabat

This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.

Contenu

1. Market-Oriented Disinformation Research: An Introduction 2. The Polysemy of Disinformation: Definitions, Meanings, and Contradictions in Disinformation Research 3. Disinformation Research: An Overview 4. Disinformation Research from a Constructivist Market Studies Perspective 5. Disinformation on Digital Media Platforms: A Market-Shaping Approach 6. The AdTech Ecosystem and Programmatic Advertising 7. A Marketplace for Clicks: The Business Model of Social Media Platforms 8. Echo chambers on social media: Distinguishing between filter bubbles, epistemic bubbles, and structures of strategic discrediting 9. Bots talking to bots: Synthetic Media, AI-generated content, and the "Dead Internet" Conspiracy Theory