Event Management For Dummies

Informationen zum Autor

Laura Capell is Managing Director of Sledge Ltd, one of the most successful events companies in London. Her unique ability to understand brands and how people want to interact with them has seen Laura work with some of the biggest brands around, delivering award-winning service. Laura was voted one of the top young industry professionals by Conference & Incentive Travel magazine.

Klappentext

Whether you want to break into this burgeoning industry, or you simply need to plan an event and don't know where to start, there's something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, it covers all aspects of planning and running an event - from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more. Open the book and find: Planning, budgeting and strategy Guests and target audience Promoting and marketing events Location, venue and travel logistics Food, drink, entertainment and themes Security, health and safety, permissions, insurance and the like * Tips for building a career in event management

Inhaltsverzeichnis

Introduction 1 Part I: Getting Started 5 Chapter 1: Why Put on An Event? 7 Chapter 2: Knowing Your Audience 17 Chapter 3: Deciding on the Type of Event To Put On 27 Chapter 4: Managing Your Team to Manage Your Event 53 Chapter 5: Budget Planning and Management 75 Part II: Planning Your Event's Look and Feel 101 Chapter 6: Crafting the Message 103 Chapter 7: Designing the Experience 115 Chapter 8: Making Sure People Know about Your Event 141 Part III: When, Where and Who: The Devil's in the Detail 161 Chapter 9: Timings, Timings, Timings 163 Chapter 10: Deciding Where to Hold Your Event 185 Chapter 11: Who Does What: Front and Back of House 213 Part IV: Considering Potential Problems 225 Chapter 12: Keeping Healthy, Safe and Secure 227 Chapter 13: Fail to Prepare, Prepare to Fail! Contingency Planning 253 Part V: On the Day and Beyond 265 Chapter 14: Measuring the Success of Your Event 267 Chapter 15: Building on the Event 281 Part VI: The Part of Tens 287 Chapter 16: Ten Types of Suppliers You Need in Your Address Book 289 Chapter 17: Ten Online Resources For Event Planners 293 Chapter 18: Ten Things to Have in Your Event Kit during the Build and Show Day 297 Chapter 19: About Ten Tips for Building a Career in Event Management 301 Index 305

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Auteur

Laura Capell is Managing Director of Sledge Ltd, one of the most successful events companies in London. Her unique ability to understand brands and how people want to interact with them has seen Laura work with some of the biggest brands around, delivering award-winning service. Laura was voted one of the top young industry professionals by Conference & Incentive Travel magazine.

Texte du rabat

Whether you want to break into this burgeoning industry, or you simply need to plan an event and don't know where to start, there's something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, it covers all aspects of planning and running an event - from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more. Open the book and find: Planning, budgeting and strategy Guests and target audience Promoting and marketing events Location, venue and travel logistics Food, drink, entertainment and themes Security, health and safety, permissions, insurance and the like * Tips for building a career in event management

Contenu

Introduction 1

Part I: Getting Started 5

Chapter 1: Why Put on An Event? 7

Chapter 2: Knowing Your Audience 17

Chapter 3: Deciding on the Type of Event To Put On 27

Chapter 4: Managing Your Team to Manage Your Event 53

Chapter 5: Budget Planning and Management 75

Part II: Planning Your Event's Look and Feel 101

Chapter 6: Crafting the Message 103

Chapter 7: Designing the Experience 115

Chapter 8: Making Sure People Know about Your Event 141

Part III: When, Where and Who: The Devil's in the Detail 161

Chapter 9: Timings, Timings, Timings 163

Chapter 10: Deciding Where to Hold Your Event 185

Chapter 11: Who Does What: Front and Back of House 213

Part IV: Considering Potential Problems 225

Chapter 12: Keeping Healthy, Safe and Secure 227

Chapter 13: Fail to Prepare, Prepare to Fail! Contingency Planning 253

Part V: On the Day and Beyond 265

Chapter 14: Measuring the Success of Your Event 267

Chapter 15: Building on the Event 281

Part VI: The Part of Tens 287

Chapter 16: Ten Types of Suppliers You Need in Your Address Book 289

Chapter 17: Ten Online Resources For Event Planners 293

Chapter 18: Ten Things to Have in Your Event Kit during the Build and Show Day 297

Chapter 19: About Ten Tips for Building a Career in Event Management 301

Index 305