The Cambridge Handbook of Consumer Psychology

Cait (Wharton School, University of Pen Lamberton

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Résumé This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topi...

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Résumé
This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology.