Business Resilience and Digital Technology in the Post-Pandemic Era

This book throws a light on sustainable perspectives of how business entities experienced the turbulent environment in the light of pandemic. The post-pandemic era is characterized by the radical and dramatic changes in the business model, corporate strategies and digital technology. This book provides the academicians, research scholars and corporate professionals with a thought-provoking forum to discuss and deliberate the major trends, opportunities and issues of business entity from the outlook of business resilience, corporate strategy and digital technology in the light of post-pandemic era. The book also suggests suitable measures and strategies for the sustainable development of business entities.

Focuses on the business resilience and digital technology in the post-pandemic era Presents the techniques and strategies adopted by different firms around the globe Includes chapters contributed by researchers from different continents

Auteur

Jaheer Mukthar KP is a research faculty in the Department of Economics at Kristu Jayanti College Autonomous, Bengaluru, India. With a strong focus on technology, business, and sustainability, his research contributions have made a significant impact in these areas. He has an impressive publication record, with 48 papers published in indexed journals. His research has been recognized and awarded at various international conferences, including the 13th GIMAC conference in Turkey and the ICBT 2022 conference in Turkey, among others. His excellence in research has also earned him Best Paper Awards from renowned conferences, such as the 6th Equal Opportunity Conference in Bahrain. In addition to his publications and conference contributions, he is also an esteemed guest editor for three books for Springer Nature, showcasing his expertise in the field. He is also serving as an associate editor for the Academy of Marketing Studies Journal and the International Journal ofBusiness Ethics and Governance, further demonstrating his commitment to scholarly excellence. His reputation as a distinguished academic extends to his role as an editorial review board member for six Scopus-indexed journals, including the International Journal of E Business Research, Sage Open, JOEUC, IJABIM, and MAJCAFE, among others. His contributions as a reviewer and board member highlight his dedication to advancing the field of economics and promoting high-quality research.

Edwin Hernan Ramirez-Asis is a senior professor at the Universidad Nacional Santiago Antúnez de Mayolo, Huaraz, Perú. He holds a PhD management. He is a research professor recognized by the National Council of Science, Technology and Technological Innovation, Peru. He has 15 years of experience in teaching and learning as well as writing scientific papers. He has 10 articles published and indexed in Scopus and Web of science. His research interest is information society, innovation in microfinance, and digital marketing. currently director of the School of Administration at the Faculty of Administration and Tourism.

Dr. T.K. Murugesan works as an associate professor in the Department of Commerce, Kristu Jayanti College, Autonomous, Bengaluru, India. He has published 38 papers and presented 18 papers in various international conferences. His research interests include finance, investment, and accounting.

Dr. Justin Nelson Michael is a professor for the School of Management at Kristu Jayanti College, Autonomous, Bengaluru. He serves as the director of the Centre for Research of the institution. Besides teaching, he co-ordinates various strategies to create an ecosystem of research and innovation. Besides completing a macro project funded by a national agency, he serves as an editor and editorial board member. He contributes to the holistic development of the students and quality sustenance of the institution in academic and administrative capacities. As a researcher, his writings envision a prosperous economy, an enlightened society, and a sustainable environment.

Contenu

Chapter 1. The Relationship Between Microenterprises' Sense of Entrepreneurial Competence and Their Success in Peru.- Chapter 2. The Connection Between Resilience and Professional Success in Peruvian Superior Court Workers.- Chapter 3. Study the Potential of an Artificial Intelligence-based Algorithm for Hand Gesture-controlled Lighting Systems.- Chapter 4. Occupational Safety From the Point of View of Safe Worker Behaviour in Peruvian Construction Companies.- Chapter 5. Strategic Hrm and Global Recession Emerging Challenges and Opportunities in the Digital Era.- Chapter 6. Service Quality Evaluation of Healthcare Sustainability: Patient Satisfaction, Service Delivery and Clinical Outcomes.- Chapter 7. Value-added Products From Agricultural Waste.- Chapter 8. Brand Revitalization: an Outlook.- Chapter 9. Digital Marketing and Customer Satisfaction in the Hotel Industry.- Chapter 10. Paradigm Shift of Digital Transformation for a Sustainable Growth in Indian Healthcare: a ProposedTheme Based Exploratory Study.- Chapter 11. A Study on the Financial Performance of Arbion Infra Services Limited.- Chapter 12. Driving India's Sustainable Future: the Rise of Green Economy and Green Jobs.- Chapter 13. An Influence of Neuromarketing on the Consumers of Small-scale Industries in Varanasi District: an Explorative Study.- Chapter 14. A Descriptive Study on Artificial Intelligence and Integrity: Challenges and Prospects.- Chapter 15. Working Capital Management's Effect on Banks Profitability- Public Sector Banks of India.- Chapter 16. A Study on Online and Store Purchasing Behaviour of Consumers.- Chapter 17. Investigating the Occupational Health and Safety Risks for Food Delivery Executives: an Analysis of Traffic Accidents, Weather Exposure, and Physical Demands in Package Delivery by Two Wheeler.- Chapter 18. Analyzing the Effect of Non-performing Assets on Profitability: a Study of Indian Public Sector Banks.- Chapter 19. Hands Free Technology: Acceptance Model of Audio Books.- Chapter 20. Antecedents of Customer Experience: an Investigation Into Utilitarian and Hedonic Cues in Quick Bite Restaurants.- Chapter 21. Provision of IoT in Privileged and Unprivileged Sectors in India.- Chapter 22. Work Group Inclusiveness Influenced by Working Virtually in IT Sector Bangalore.- Chapter 23. Effectiveness of Digital Marketing and Online Customer Behavior in the Hotel Industry.