Business in Africa in the Era of Digital Technology

This book covers various aspects of business such as Entrepreneurship, HR management, Supply chain management, Marketing, Finance, and Globalization within the Africa Context, especially as digital technology changes the African society. Private and NGOs are emerging with greater capabilities and affecting the development of Africa, and this volume explores the impact of such change. This edited volume honours the exemplary contribution of Professor William Darley to the creation and development of the Academy of African Business and Development (AABD). The book is intended for graduate students and researchers interested in business development and practices in Africa.

Examines how digital technology is influencing business in Africa Covers a large spectrum of contemporary topics such as entrepreneurship, e-commerce, social media, knowledge transfer, financial literacy, and supply chain Provides useful frameworks for dealing with digitalization in various aspects of business in Africa

Auteur

James Baba Abugre is an Associate Professor of Human Resource Management at the University of Ghana Business School and a Senior Consultant with the Corporate Support Group - Ghana. He is the Executive Secretary of the Academy of African Business and Development (AABD). He teaches and researches in human resource management and development, cross-cultural and comparative management, organizational and interpersonal communication.

Ellis L.C. Osabutey isa Reader in International Business & Strategy at Roehampton Business School, University of Roehampton. His research focuses on Foreign Direct Investment, Technology and Knowledge Transfer, SME Innovation Strategies, Mobile Technology and Financial Inclusion, etc. His empirical work generally covers developing countries and is focused on, but not limited to, Sub-Saharan Africa. Ellis is Associate Editor of the Journal of Africa Business and an Editorial Board Member for Technological Forecasting and Social Change.

Simon P. Sigué is a Full Professor of Marketing at Athabasca University, the President of the Academy of African Business and Development (AABD), and a former Editor of the Journal of African Business. His research covers such topics as entrepreneurial marketing, franchising, marketingchannels, customer relationship management, game theory, and international marketing and is published in leading marketing, management science, and economics journals.

Contenu

1. Introduction to Business in Africa in the Era of Digital Technology.- 2. Digitalization in Africa: The case of public programs in Ghana.- 3. Maximizing Human Resource Development in Sub-Saharan Africa in the Digital Era.- 4. Digitizing Recruitment and Selection of Employees in Ghana: A Social Media Network Perspective.- 5. Gender and Rural Entrepreneurship in digitizing sub-Saharan Africa.- 6. Social Media and Economic Development: The Role of Instagram in Developing Countries.- 7. Franchising in the gasoline retail industry in Cameroon: A strategic perspective.- 8. Supply chain management systems in Africa: insights from Nigeria.- 9. Understanding rural micro and small business marketing practices in Ghana.- 10. Attitudes to Globalization in the Public, Private and NGO Sectors.