Business Digitalization

Auteur

Pantea Foroudi is a business manager and solution architect at Foroudi Consultancy and a member of marketing, branding and tourism at Middlesex University London.

Maria Teresa Cuomo is a professor of Business Economics at the University of Salerno, where she teaches "Management and Innovation" and "Management."

Texte du rabat

This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.

Contenu

Chapter 1. Introdction - Business Digitalisation: Corporate Identity and Reputation

Pantea Foroudi and Maria T. Cuomo

Chapter 2: Brand Identity and Digital Transformation: challenges and opportunities in the higher education sector

Jane Hemsley-Brown

Chapter 3: Religion, Social Media Networks and Marketing Opportunities: The case of British Muslims Entrepreneurs.

Dr Syed Ali Hayder, Dr Baseer Durrani and Dr Nazan Colmekcioglu

Chapter 4: In the digital age, corporate brands face ethical challenges

Maria Jerez-Jerez

Chapter 5: Employees social media presence: Future directions for corporate reputation

Roberto Chierici, Alice Mazzucchelli and Angelo Di Gregorio

Chapter 6: How digital technology adoption results in improved innovation and firm performance outcomes

Farbod Fakhreddin

Chapter 7: Customer engagement in international marketing research: intellectual structure and research agenda

Fang Fang Li and Brian R. Chabowski,

Chapter 8: An Overview of the Influence of Technology on Homogenous and Heterogenous Culture

Waleed Yousef and Maisam Yousef

Chapter 9: Digital strategy and business performance

Guido Amendola

Chapter 10: Personalisation: The Construct and it's Dimensions

Mojgan Khorrami, Pantea Foroudi and Manijeh Haghighi Nasab

Chapter 11: The Influence of eCommerce Providers in Promoting eCommerce: A Study of Nigeria E-Merchants' and Online Customers' Perspectives

Vivian Otuekong and Pantea Foroudi