Brain Bugs

A neuroscientist examines the imperfections in the human brain and highlights the causes, consequences and evolutionary purpose of these "bugs" and discusses how they function and malfunction in today's digital, predator-free, information-saturated world. Reprint.

Informationen zum Autor Dean Buonomano is a professor of neurobiology and psychology at UCLA and a leading theorist on the neuroscience of time. His previous book, Brain Bugs: How the Brain's Flaws Shape Our Lives, was a Wall Street Journal bestseller. Klappentext The human brain may be the best piece of technology ever created, but it's far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain's inherent flaws but also gives us the tools to counteract them. Zusammenfassung "Excellent. . . . [Buonomano] reveals the intricate limitations and blessings of the most complex device in the known universe."-The Atlantic

Auteur

Dean Buonomano is a professor of neurobiology and psychology at UCLA and a leading theorist on the neuroscience of time. His previous book, Brain Bugs: How the Brain's Flaws Shape Our Lives, was a Wall Street Journal bestseller.

Texte du rabat

The human brain may be the best piece of technology ever created, but it's far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain's inherent flaws but also gives us the tools to counteract them.

Résumé
Excellent. . . . [Buonomano] reveals the intricate limitations and blessings of the most complex device in the known universe.The Atlantic