21 Days to a Big Idea!

"Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL

Préface
Niche business website and blog advertising
Social media campaign utilizing diverse hashtag movement
Catalog-wide and holiday promotions
Strategic and dynamic pricing

Auteur
Bryan W. Mattimore is cofounder of the Growth Engine Company (www.growth-engine.com), a sixteen-year old innovation agency based in Norwalk, Connecticut. Bryan has facilitated over a thousand brainstorming sessions, and managed over two hundred innovation projects, leading to over $3 billion in new sales for a wide variety of Fortune 500 clients, including Kraft, Unilever, Ford, BNY Mellon, LVMH, Merck, and Pepsi. A cum laude graduate of Dartmouth, his last book on ideation and innovation process was IDEA STORMERS: HOW TO LEAD AND INSPIRE CREATIVE BREAKTHROUGHS (Wiley Jossey-Bass). He is also the inventor of the creativity training game, Bright Ideas.

Texte du rabat

Bryan Mattimore is a big idea guy-bringing in over $3 billion in sales for Fortune 500 companies through innovation projects. In Start Me Up: 21 Days To a Big Idea, Mattimore takes readers through a disciplined, creative process to help aspiring entrepreneurs create an original new business concept.

Résumé
Bryan Mattimore is a big idea guybringing in over $3 billion in sales for Fortune 500 companies through innovation projects. In Start Me Up: 21 Days To a Big Idea, Mattimore takes readers through a disciplined, creative process to help aspiring entrepreneurs create an original new business concept.