Fundraising For Dummies

Follow the mission and the money, even when it takes you online

Fundraising For Dummies is your guiding light and saving grace as you prepare and implement a fundraising plan. This updated edition will help you succeed at fundraising in the age of social media saturation. You'll discover how to post, what to include, and where to interact to get the biggest return on your investment of time. And, as always, this trusted resource covers all the basics of being a fundraiser, soliciting the money an organization needs, and pitching the case statement for your organization. Use real-life examples to take your own fundraising skills to the next level and follow step-by-step processes for success in online fundraising.

• Learn what's involved in the role of a nonprofit fundraiser
• Discover sources of funding for your organization--and learn how to secure that funding
• Use the latest online fundraising tools and social media techniques to reach out to audiences
• Make fundraising easy with examples and templates for donor letters and beyond

Fundraisers (including board members, volunteers, and staff members) in any nonprofit organization will love this easy-to-follow advice on getting creative about donations.

Auteur

Dr. Beverly A. Browning, MPA, DBA, is the author of 47 grant-related publications, including seven editions of Grant Writing For Dummies. She holds degrees in organizational development, public administration, and busi­ness administration. Dr. Bev is a grant writing course developer and online facilitator for Ed2Go.com.

Texte du rabat

Follow the mission and the money, even when it takes you online Fundraising For Dummies is your guiding light and saving grace as you prepare and implement a fundraising plan. This updated edition will help you succeed at fundraising in the age of social media saturation. You'll discover how to post, what to include, and where to interact to get the biggest return on your investment of time. And, as always, this trusted resource covers all the basics of being a fundraiser, soliciting the money an organization needs, and pitching the case statement for your organization. Use real-life examples to take your own fundraising skills to the next level and follow step-by-step processes for success in online fundraising. Learn what's involved in the role of a nonprofit fundraiser Discover sources of funding for your organization--and learn how to secure that funding Use the latest online fundraising tools and social media techniques to reach out to audiences Make fundraising easy with examples and templates for donor letters and beyond Fundraisers (including board members, volunteers, and staff members) in any nonprofit organization will love this easy-to-follow advice on getting creative about donations.

Contenu

Introduction 1 Part 1: Getting Started with Fundraising 5 Chapter 1: Fundraising Continuously During Economic Fluctuations 7 Chapter 2: Embracing Fundraising with a Passion 21 Chapter 3: All About Attitude: Fundraising Issues and Ethics 33 Chapter 4: Winning with Words: Your Case Statement 45 Chapter 5: Organizing Your Cheerleaders: Board Members and Volunteers 63 Chapter 6: Creating a Fundraising Plan 81 Part 2: Identifying Potential Donors and Rallying for Their Support 99 Chapter 7: Mining for Donors 101 Chapter 8: Meeting Your Donor with Grace and Grit 115 Chapter 9: Cultivating Major Givers 127 Chapter 10: Making the Major Gift Ask 139 Chapter 11: Writing Winning Grant Proposals to Reach Your Fundraising Goal 155 Part 3: Sharing the Organization's Story and Building Its Brand 175 Chapter 12: Connecting for Potential Donor Awareness: Sharing Your Story 177 Chapter 13: Projecting Your Organization's Image in the Media 191 Chapter 14: Social Media Networking to Build Potential Donor Awareness 205 Chapter 15: Perfecting Electronic Communications 217 Chapter 16: Ramping Up Your Website 229 Chapter 17: Spotlighting Your Brand Online 241 Part 4: Engaging Donors with the Right Campaigns 253 Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund 255 Chapter 19: Planning a Successful Special Event 271 Chapter 20: Asking for the Big Bucks: The Capital Campaign 283 Chapter 21: Securing the Big Three: Major Gifts, Planned Gifts, and Challenge Grants 297 Chapter 22: Tapping into Corporate Givers 317 Chapter 23: Building and Growing an Endowment 327 Part 5: The Part of Tens 335 Chapter 24: Ten Fundraising Resources for New Nonprofit Organizations 337 Chapter 25: Ten Snippets of Powerful Fundraising Communications 347 Index 353