Digital Product Management

Auteur

Lee Boon Kee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore. Boon Kee has thirty years of consulting experience in product management and software development. His research interest is digital product management.

Texte du rabat

This book equips readers with essential knowledge and skills in digital product management and covers key topics including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. A useful guide for product managers, entrepreneurs, and business leaders.

Contenu

Table of Contents

1. Digital Product Management Overview

2. Digital Transformation and Market Dynamics

3. Managing Expectations and Stakeholder Dynamics

4. Lessons from Market Successes and Challenges

5. Product Team Model

6. The Digital Product Manager

7. Digital Product Management Framework

8. Defining a Product Strategy

9. Exploring Market Dynamics

10. Navigating Market Opportunities

11. Building a Business Case

12. Developing a Product Positioning

13. Selecting Pricing and Packaging Strategies

14. Crafting a Go-to-Market Strategy

15. The Art of Product Planning

16. Managing Product Requirements and Lifecycles

17. Bridging Strategy with Execution