Start Something That Matters

Zusatztext A creative and open-hearted business model for our times. The Wall Street Journal Informationen zum Autor In 2006, Blake Mycoskie founded TOMS Shoes with a simple business model: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. In 2011, TOMS launched its second One for One product, TOMS Eyewear, which with every pair purchased helps give sight to a person in need by providing medical treatment, prescription glasses, or sight-saving surgery. Mycoskie will be using 50 percent of his proceeds from this book to create the Start Something That Matters Fund, which will support inspired readers in their efforts to make a positive impact on the world. When Blake isn't working at TOMS, he spends his time reading, writing, fly-fishing, and participating in just about every board sport. Klappentext The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good "A creative and open-hearted business model for our times."-The Wall Street Journal Why this book is for you: • You're ready to make a difference in the world-through your own start-up business, a nonprofit organization, or a new project that you create within your current job. • You want to love your work, work for what you love, and have a positive impact on the world-all at the same time. • You're inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start. • You're curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away. • You're looking for a new model of success to share with your children, students, co-workers, and members of your community. You're ready to start something that matters. With every book you purchase, a new book will be provided to a child in need. One for One.(TM) Chapter 1 one the TOMS story Be the change you want to see in the world. -MAHATMA GANDHI In 2006 I took some time off from work to travel to Argentina. I was twenty-nine years old and running my fourth entrepreneurial start-up: an online driver-education program for teens that used only hybrid vehicles and wove environmental education into our curriculum-earth- friendly innovations that set us apart from the competition. We were at a crucial moment in the business's development-revenue was growing, and so were the demands on our small staff-but I had promised myself a vacation and wasn't going to back out. For years I've believed that it's critical for my soul to take a vacation, no matter how busy I am. Argentina was one of the countries my sister, Paige, and I had sprinted through in 2002 while we were competing on the CBS reality program The Amazing Race. (As fate would have it, after thirty-one days of racing around the world, we lost the million- dollar prize by just four minutes; it's still one of the greatest disappointments of my life.) When I returned to Argentina, my main mission was to lose myself in its culture. I spent my days learning the national dance (the tango), playing the national sport (polo), and, of course, drinking the national wine (Malbec). I also got used to wearing the national shoe: the alpargata, a soft, casual canvas shoe worn by almost everyone in the country, from polo players to farmers to students. I saw this incredibly versatile shoe everywhere: in the cities, on the farms, in the nightclubs. An idea began to form in the back of my mind: Maybe the alpargata would have some market appeal in the United States. But as with many half-formed ideas that came to me, I tabled it for the moment. My time in Argentina was supposed to be about fun, not work. Toward the end of my trip, I met an American woman in...

ldquo;A creative and open-hearted business model for our times.”—The Wall Street Journal

Auteur

In 2006, Blake Mycoskie founded TOMS Shoes with a simple business model: “With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.” In 2011, TOMS launched its second One for One product, TOMS Eyewear, which with every pair purchased helps give sight to a person in need by providing medical treatment, prescription glasses, or sight-saving surgery. Mycoskie will be using 50 percent of his proceeds from this book to create the Start Something That Matters Fund, which will support inspired readers in their efforts to make a positive impact on the world.
 
When Blake isn’t working at TOMS, he spends his time reading, writing, fly-fishing, and participating in just about every board sport.

Texte du rabat

The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good "A creative and open-hearted business model for our times."-The Wall Street Journal Why this book is for you: • You're ready to make a difference in the world-through your own start-up business, a nonprofit organization, or a new project that you create within your current job. • You want to love your work, work for what you love, and have a positive impact on the world-all at the same time. • You're inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start. • You're curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away. • You're looking for a new model of success to share with your children, students, co-workers, and members of your community. You're ready to start something that matters. With every book you purchase, a new book will be provided to a child in need. One for One.(TM)

Échantillon de lecture
Chapter 1

one

the TOMS story

Be the change you want to see in the world.

-MAHATMA GANDHI

In 2006 I took some time off from work to travel to Argentina. I was twenty-nine years old and running my fourth entrepreneurial start-up: an online driver-education program for teens that used only hybrid vehicles and wove environmental education into our curriculum-earth- friendly innovations that set us apart from the competition.

We were at a crucial moment in the business's development-revenue was growing, and so were the demands on our small staff-but I had promised myself a vacation and wasn't going to back out. For years I've believed that it's critical for my soul to take a vacation, no matter how busy I am. Argentina was one of the countries my sister, Paige, and I had sprinted through in 2002 while we were competing on the CBS reality program The Amazing Race. (As fate would have it, after thirty-one days of racing around the world, we lost the million- dollar prize by just four minutes; it's still one of the greatest disappointments of my life.)

When I returned to Argentina, my main mission was to lose myself in its culture. I spent my days learning the national dance (the tango), playing the national sport (polo), and, of course, drinking the national wine (Malbec).

I also got used to wearing the national shoe: the alpargata, a soft, casual canvas shoe worn by almost everyone in the country, from polo players to farmers to students. I saw this incredibly versatile shoe everywhere: in the cities, on the farms, in the nightclubs. An idea began to form in the back of my mind: Maybe the alpargata would have some market appeal in the United States. But as with many half-formed ideas that came to me, I tabled it for the moment. My time in Argentina was supposed to be about fun, not work.

Toward the end of my trip, I met an American woman in a café who was volunteering with a small group of people on a shoe drive-a new con…