Digital Influencers and Online Expertise

Auteur

Aditi Bhatia is Associate Professor of English at Hong Kong Polytechnic University, Hong Kong.

Texte du rabat

Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts.

Contenu

1. The Interdiscursive World of Beauty Vlogging 2. A Multi-perspective Approach to Critical Discourse Analysis 3. Negotiating Amateur and Professional Expertise in Beauty Vlogs 4. The Joint Construction of Ethnicity in Beauty Vlogs 5. Curating Authenticity and Expertise in Beauty Vlogs 6. Future Directions