The Smart Entrepreneur

The Smart Entrepreneur uses a combination of both mainstream business experiences and state-of-the-art academic research, distilled into an accessible reference book specifically targeted at those interested in business start-ups.

Auteur

Bart Clarysse holds the Entrepreneurship Chair at Imperial College Business School in London. He has been an executive teacher for multinationals such as Johnson and Johnson, KLM, and Belgacom on corporate venturing and turnaround strategies. He is also founder of several high-tech start-ups. Sabrina Kiefer is a venture coach on the Innovation, Entrepreneurship and Design program at Imperial College Business School. Previously she has worked for the Associated Press, Business Week, *and the *Financial Times.

Texte du rabat

*More people than ever are becoming entrepreneurs, but the perils of starting your own business are well-documented. *The Smart Entrepreneur teaches you how to avoid these pitfalls and make your business a success by following a series of practical and easy-to-understand steps The Smart Entrepreneur uses a combination of both mainstream business experiences and state-of-the-art academic research, distilled into an accessible reference book specifically targeted at those interested in business start-ups. Designed to appeal to everyone, from business students looking to commercialize a business idea to managers looking to inspire entrepreneurial thinking in their teams.

Contenu

Contents Introduction 1 I Idea creation and evaluation 1. Understanding the fit between opportunities and ideas 9 2. Fine-tuning demand-driven ideas and solutions 20 3. Shaping applications from knowledge-driven ideas 33 II From idea to business proposition 4. Segmenting your market and using preferred witnesses 44 5. Carving out a place in your business environment 72 6. Protecting your business ideas from imitation 87 7.Choosing entrepreneurial strategies for entering new markets 119 III Proof of concept 8. Using prototyping 141 9. Testing the market 153 IV Marshalling resources 10. Setting up venture teams 171 11. Seeking sources of capital 186 12. Introducing the venture roadmap and basic financials 216 Epilogue: the entrepreneurial business case 237 Notes 240 Index 245