The Visual Identity of the Book

Auteur

Dr Christina Banou is Professor in Book Policy and Publishing” at the Dep. of Archives, Library Science and Museology, School of Information Science and Informatics, Ionian University, Corfu, Greece. Former Vice Rector for Academic Affairs, International Relations and Extraversion at the Ionian University, she is the Director of the Post-Graduate Programme Management of Cultural Information”. Her main areas of research interest include publishing, book policy, book history, current trends of the publishing industry, aesthetics of the printed book, reading policy. She has presented papers in refereed journals and has participated at international conferences.

Her book Re-Inventing the Book. Challenges from the Past for the Publishing Industry with a foreword by Prof. Angus Phillips has been published by Elsevier Chandos Publishing in 2017.

Three monographs of her concerning the publishing industry have been published in Greek: Banou, Christina (2022), Through the Looking Glass”. The Greek Publishing Companies at a Turning Point, Athens: Papazisis Publishers. Banou, Christina (2012), Gutenberg's Next Step: The Publishing Companies in Greece at the Beginning of the 21st century, Athens: Papazisis Publishers. Banou, Christina (2008), Diachronic Features of the Publishing Industry in the Western World, Athens: Kotinos Publications.

Texte du rabat

The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the ‘materiality’ of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services. The aim of the book is to interpret current issues in the publishing industry and to provide an overview of the evolution of the visual appearance/identity of the book in order to approach and explain current issues and to discuss aspects of visual information and aesthetics of the book.

Other sections introduce promotion strategies, publish policies, and provide a methodological framework that can also be used in the book business.

Contenu

1. Introduction. Studying the Visual identity of the book
   
   2. Defining the page: The evolution of the visual identity of the book
   3. Converged aesthetics: Personalized publishing services
   4. Conclusions: Challenges and opportunities