Business Driven Technology ISE

Auteur
Paige Baltzan is an Assistant Teaching Professor in the department of Business Information and Analytics at the Daniels College of Business at the University of Denver. She holds a BSBA specializing in Accounting/MIS from Bowling Green State University and an MBA specializing in MIS from the University of Denver. She is a coauthor of several books, including Business Driven Information Systems, Essentials of Business Driven Information Systems, and I-Series, and is a contributor to Management Information Systems for the Information Age.

Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.

Texte du rabat

Unlike any other MIS text, Business Driven Technology, 10e, discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices.

Business Driven Technology offers you the flexibility to customize courses according to your needs and the needs of your students by covering only essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and technology plug-ins.

Business Driven Technology contains 18 chapters, 10 business plug-ins, and 11 technology plug-ins offering you the ultimate flexibility in tailoring content to the exact needs of your MIS course. The unique construction of this text allows you to cover essential concepts and topics in the five core units while providing you with the ability to customize a course and explore certain topics in greater detail with the business and technology plug-ins.

Contenu

UNIT 1: Achieving Business Success

Chapter 1: Business Driven Technology

Chapter 2: Identifying Competitive Advantages

Chapter 3: Strategic Initiatives for Implementing Competitive Advantages

Chapter 4: Measuring the Success of Strategic Initiatives

Chapter 5: Organizational Structures That Support Strategic Initiatives

UNIT 2: Exploring Business Intelligence

Chapter 6: Valuing and Storing Organizational Information-Databases

Chapter 7: Accessing Organizational Information-Data Warehouses

Chapter 8: Understanding Data's Impact on Business

UNIT 3: Streamlining Business Operations

Chapter 9: Enabling the Organization-Decision Making

Chapter 10: Extending the Organization-Supply Chain Management

Chapter 11: Building a Customer-centric Organization-Customer Relationship Management

Chapter 12: Integrating the Organization from End to End-Enterprise Resource Planning

UNIT 4: Building Innovation

Chapter 13: Creating Innovative Organizations

Chapter 14: Ebusiness

Chapter 15: Creating Collaborative Partnerships

UNIT 5: Transforming Organizations

Chapter 16: Integrating Wireless Technology in Business

Chapter 17: Developing Software to Streamline Operations

Chapter 18: Managing Organizational Projects

BUSINESS PLUG-INS

B1 Business Basics

B2 Business Process

B3 Hardware and Software Basics

B4 MIS Infrastructures B9 Business Intelligence

B5 Networks and Telecommunications

B6 Information Security

B7 Ethics

B8 Sustainable MIS Infrastructures

B9 Business Intelligence

B10 Global Trends

TECHNOLOGY PLUG-INS

T1 Personal Productivity Using IT

T2 Basic Skills Using Excel

T3 Problem Solving Using Excel

T4 Decision Making Using Excel

T5 Designing Database Applications

T6 Basic Skills Using Access

T7 Problem Solving Using Access

T8 Decision Making Using Access