Atd's Handbook for Measuring and Evaluating Training

Auteur

Patti P. Phillips, PhD, CEO of ROI Institute, is a renowned leader in measurement and evaluation. Patti helps organizations implement the ROI Methodology in more than 70 countries around the world. Since 1997, she has been a driving force in the global adoption of the ROI Methodology and the use of measurement and evaluation to drive organizational change. Her work spans private, public, nonprofit, and nongovernmental organizations. Patti is a member of the board of trustees of the United Nations Institute for Training and Research and the International Federation of Training and Development Organizations. She is the chair of the Institute for Corporate Productivity People Analytics Board; principal research fellow for The Conference Board; board chair of the Center for Talent Reporting (CTR); and is an Association for Talent Development (ATD) Certification Institute CPTD fellow. Patti also serves on the faculty of the UN System Staff College in Turin, Italy. Patti lives in Birmingham, Alabama.

Texte du rabat

Get the A to Z Resource on Training Evaluation 
 Fully revised and updated, ATD’s Handbook for Measuring and Evaluating Training is the comprehensive go-to reference for talent development professionals in need of immediate measurement and evaluation (M&E) guidance. Edited by M&E powerhouse Patti Phillips, with contributions from 30 expert practitioners, this handbook provides an essential roadmap to developing effective processes to prove the value and impact of your learning and development programs. 
 Training measurement and evaluation is one of the top frustrations of a talent development professional's job. At first glance, it appears to be a drain on precious time and resources, yet it is a critical function for understanding the results and proving the value of L&D programs. If not conducted properly, it can yield questionable results, lack of accountability, and stakeholder skepticism. All to say, TD professionals must have a solid foundation in measurement and evaluation to do their jobs effectively. 
 With this handbook, you’ll feel confident each time you face an M&E challenge, from planning the evaluation and collecting and analyzing data to optimizing results and making evaluation efforts work in your organization. You will use the data to improve your training programs and meet the standards your organization strives for. 
 The updated edition includes new chapters on how to tell the evaluation story to business leaders, visualize data in reports, and leverage artificial intelligence smartly as well as refreshed chapters on all the M&E fundamentals. Rich in real-life application, it offers practitioner tips, knowledge checks, and support resources and references. Your advisors along the way are an impressive array of experts from the field, each chosen for their knowledge, experience, and actual results in specific areas. 
 Whether you’re a trainer, manager, professor, or student of training evaluation, this handbook has been designed to meet your needs.

Contenu

Foreword by Jack J. Phillips, Ph.D. 

 Measurement, Evaluation, and the ATD Capability Model by Courtney Vital
Kriebs 

 Introduction

Acknowledgments 

 Section I: Evaluation Planning 



1. Aligning Training to the Business by Faith Krebs 


2. Analyzing Performance Gaps by Sardek Love 


3. Developing Powerful Program Objectives by Katharine Aldana 


4. Planning Your Evaluation Project by Kaycee Buckley 

 Section II: Data Collection 


5. Designing Surveys to Collect Participant Reaction by Will Thalheimer 


6. Designing Surveys and Questionnaires for Follow-up Evaluation by Caroline
Hubble 


7. Designing and Delivering Tests by Cindy Hill and Eric Vincent 


8. Conducting Interviews by Henri van den Idsert 


9. Conducting Focus Groups by Katinka Koke 


10. Using Action Planning as a Performance Measurement and Transfer
Strategy by Emma Weber 

 Section III: Data Analysis 


11. Using Statistics in Evaluation by Tim Brock 


12. Analyzing Qualitative Data by Damien Sanchez 


13. Isolating the Effects of the Program by Jack J. Phillips 


14. Converting Measures to Monetary Value by Patti P. Phillips 


15. Capturing Program Costs by Judith Cardenas 


16. Calculating the Return on Investment by Beryl Oldham 


17. Measuring Intangible Benefits by Nader Bechini 


18. Forecasting ROI by Suzanne Schell 

 Section IV: Optimize Results 


19. Telling the Story by Kevin Yates 


20. Visualizing Data by Peggy Parskey 


21. Implementing the ISO Standards for L&D Metrics by Dave Vance 


22. Using Black Box Thinking by Rachel Baghelai 


23. Collecting Data when Evaluating On-the-Job Training by Ron Jacobs 

 Section V: Make Measurement and Evaluation Work 


24. Implementing and Sustaining a Measurement and Evaluation Practice by Holly
Burkett 


25. Getting Stakeholder Buy-In by Brenda Sugrue 


26. Following Evaluation Standards by Michael Lawson 


27. Leveraging Artificial Intelligence by Trish Uhl 


28. Creating a Measurement and Evaluation Strategy by Klaas Toes and
Robin Dijke 

 About the Editor 

Index