Narrative and Numbers

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value. Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility

Auteur

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Résumé
How to connect business value to story.

Contenu

Preface

1. A Tale of Two Tribes
2. Tell Me a Story
3. The Elements of Storytelling
4. The Power of Numbers
5. Number-Crunching Tools
6. Building a Narrative
7. Test-Driving a Narrative
8. From Narratives to Numbers
9. Numbers to Value
10. Improving and Modifying Your Narrative—the Feedback Loop
11. Narrative Alterations—the Real World Intrudes
12. News and Narratives
13. Go Big—the Macro Story
14. The Corporate Life Cycle
15. The Managerial Challenge
16. The Endgame
    Notes
    Index