Approaches to Corporate Social Responsibility

Auteur

Stefan Markovic is an Associate Professor in the Department of Marketing and Chair of the Marketing Ethics Research Cluster at Copenhagen Business School, Denmark.

Adam Lindgreen is a Professor of Marketing and Head of the Department of Marketing at Copenhagen Business School, Denmark, and Extraordinary Professor in the Gordon Institute of Business Science at University of Pretoria, South Africa.

Nikolina Koporcic is a Senior Researcher at Laurea University of Applied Sciences, Finland; Adjunct Professor at the University of Turku, Finland; Visiting Researcher at Luleå University of Technology, Sweden; and Affiliated Researcher at Åbo Akademi University, Finland.

Milena Micevski is an Associate Professor in the Department of Marketing at Copenhagen Business School, Denmark.

Texte du rabat

This edited volume sheds light on different internal and external perspectives spanning CSR knowledge, values, and actions.

Contenu

Part 1: CSR KNOWLEDGE Chapter 1: Cross-Functional Collaboration on Corporate Social Responsibility Knowledge Chapter 2: Theory of the Olivettian organizational model and CSR knowledge in practice Chapter 3: New Parents, New Shopping Habits? CSR Knowledge, CSR Cues, and Baby Product Advertisements Chapter 4: Using Sustainable Development Goals for making CSR a part of the firm's DNA Chapter 5: Seva Sahayog Foundation: Where Clarity of Purpose is Central to the CSR Success Part 2: CSR VALUES Chapter 6: CSR-Related Values in Workplace Dignity and Well-Being Chapter 7: CSR Transparency in Online Fashion Retail and its Impact on Consumers' Perceived Value Chapter 8: Between the feminine and the feminist: a review of CSR/Business Ethics approaches to gender issues Chapter 9: Unveiling Socially Responsible Licensing: challenges and opportunities Chapter 10: CSR Value Co-Creation in a Circular Economy: The Case of Returhuset Part 3: CSR ACTIONS Chapter 11: Food retail waste and loss management and CSR Chapter 12: CSR orientations in an unequal, dualistic socio-economic situation: A qualitative analysis of Black-owned South African SMEs Chapter 13: Why the practice of CSR needs a conscience Chapter 14: Corporate Social Responsibility Practices in the Malawian Tea Industry Chapter 15: Fitness World CSR actions: an essential part of fixing the brand