Understanding Strategic Management

Texte du rabat

A complete yet concise introduction to strategic management, packed with real-life examples and an emphasis on the essential tools of analysis.

Contenu

• What is Strategy?

• 1: What is Strategy?

• Strategic Analysis

• 2: Evaluating the Macro-environment

• 3: Industry Analysis

• 4: The Organization: Value-creating Activities

• 5: The Internal Environment: A Resource-based View of Strategy

• Strategy Formulation

• 6: Business Strategy

• 7: Entrepreneurship and Innovation

• 8: Corporate Strategy

• 9: International Strategy

• Strategy Implementation

• 10: Organizational Structures and Strategic Change

• 11: Strategic Leadership

• 12: Corporate Governance and Corporate Social Responsibility