The Viking Code

Auteur

ANDERS INDSET-known as the business philosopher-is a Norwegian-born writer, Deep-Tech investor, and former elite athlete. He is a four-time Spiegel bestselling author, the author of six international books, and has been recognized by Thinkers50 as one of the most influential thinkers in the fields of technology and leadership in the years to come. He is a trusted sparring partner and advisor for global leaders and top executives and the founder of the Njordis Group, the Global Institute of Leadership & Technology (GILT), and the Quantum Economy Alliance.

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From Erling Haaland in football, to Karsten Warholm in sprinting and hurdling, to Viktor Hovland in golf, to Casper Ruud in tennis, Norwegian success in popular sports cannot be understated. This outsized influence is not a coincidence, but rather the result of the essence of what it means to be Norwegian. The Viking Code reveals the secrets of success that lie deeply rooted in Norwegian culture, leading to unprecedented peak performance in sports, with influence across society in business and politics and on the world stage. This book is a testament to the power of cultural values in shaping societies and futures and contains the keys to re-establish performance culture and redefine our understanding of leadership. Economic philosopher, investor, and former competitive athlete Anders Indset dives into a narrative of modern Viking culture that is not anchored in the past but firmly looks towards the future. It's not about barbaric conquests or daring historical comparisons. Instead, a story unfolds that leads us into a world yet unknown. This future, rooted in the values of Norwegians' unique performance culture, is about desire, rather than obligation. It's an attitude-focused vision, where success is pursued for the sheer joy of striving to be the best, free from envy. Arguably most important, it's about the fun of playing--and not just about the game itself. Empathy, teamwork, and other values accepted throughout Norwegian culture can help us all pave a better path forward. The Viking Code is a thought-provoking, inspiring, and practical recipe for all individuals seeking to learn how we can lead more meaningful lives by rejoicing in our own successes while simultaneously cheering on others to create a conscious culture of learning and progress.

Contenu

Preface: You're allowed to Defy the Law of Jante vii

Part I Unearthing Hidden Talents 1

Chapter 1 Overcoming the Law of Jante: Trust Thyself 7

Chapter 2 Unleashing the Uncatchable: The Head-start Advantage 31

Chapter 3 Success Is Voluntary; Talent Can Be Found Everywhere 49

Chapter 4 Micro-ambitions 69

Chapter 5 Joyful, Joyful: From the Cultivation of Play to the Mastery of the Game 83

Chapter 6 "Dugnad": Everyone Participates 103

Chapter 7 The Viking Code: The New Oil 111

Part II The Viking Code as a Practical Philosophy 115

Chapter 8 The Viking Code in Society: One World Education 123

Chapter 9 Change Factor: The Viking Code Meets Politics 145

Chapter 10 Operating System: The Viking Code and the Economy 175

Chapter 11 Infinite Progress 203

Epilogue: The Life in Itself 215

References 219

About the Author 225

Index 227