The Hidden Consumer

Auteur

Amy Graves is a passionate advocate for health-conscious consumers and the founder of Hidden Consumers Consulting. After discovering her own severe sensitivities and allergies, Amy embarked on a journey to understand the hidden challenges faced by those with similar health concerns. With a background in marketing and a commitment to education, she has become a leading voice for consumers seeking safe and clean products. Through her work, Amy helps brands better understand and meet the needs of this influential demographic, empowering them to create safer, more inclusive products that resonate with today’s health-savvy shoppers.

Texte du rabat

What do you do when a simple sinus infection lasts for three years?

For Amy Graves, it marked the beginning of a journey to uncover hidden health challenges and become an advocate for a new generation of consumers—those with allergies, sensitivities, and other health-related concerns that dramatically influence their buying decisions.

In The Hidden Consumer, Graves explores the world of these health-savvy consumers who prioritize safety, cleanliness, and alignment with their lifestyle choices when purchasing products. This demographic, which Graves calls "hidden consumers," is growing rapidly and becoming increasingly influential in today’s marketplace. They are not just looking for effectiveness but are demanding transparency and trust from the brands they support.

Drawing on her personal health journey and years of activism, Graves offers a comprehensive guide to understanding the motivations, behaviors, and challenges faced by hidden consumers. This book provides essential insights for both businesses aiming to cater to this market and consumers who may not realize they belong to this powerful demographic. With actionable advice and real-life examples, The Hidden Consumer is an indispensable resource for brands and marketers who want to stay ahead in an evolving market and for consumers who seek to make informed decisions about the products they buy. Learn how to navigate this hidden community and understand what it takes to truly meet their needs.