Do Women Entrepreneurs Practice a Different Kind of Entrepreneurship?

Auteur

Alison Theaker is an Associate Lecturer at Cardiff University on the MA in International Public Relations and Global Communication Management, UK. Alison has 30 years of experience in public relations and management as a practitioner, academic and author. She completed her MPhil on The role of mentoring for women entrepreneurs at the University of Bath in July 2024.

Texte du rabat

Alison Theaker examines female entrepreneurs' experiences to understand whether their entrepreneurship practices conform to existing models, and whether the concept of "success" has different meanings for such businesses than in mainstream entrepreneurial theory.