Applied Wisdom

“Alexander Ineichen has put together a wonderful collection of market 
wisdom by extraordinary people and put them in the right market context.
 It is a must read for any serious investor, as it is simply 
outstanding!”

—Felix W. Zulauf, founder of Zulauf Asset Management and long-term Barron roundtable member



"When an email from Alexander Ineichen lands in my inbox, I nearly 
always stop what I am doing and begin to read. I find his insights, 
research and indeed wisdom to be of lasting value. And the book of those
 insights? Priceless. And one which will be on a shelf near me, for 
constant perusal and meditation. Nobody has mastered the art of 
quotation and wisdom like Alexander. He is in a class of his own, and 
for the price of a few dollars and some time, you can attend that class.
 Now pay attention."

—John Mauldin, four-time New York Times best-selling author and writer of the popular Mauldin Economics online newsletter




“If you enjoy investing and like to listen to the best thoughts of 
clever observers of what works and why in investment management, the 
wisdom collected into this book will give you great pleasure.”

—Charles D. Ellis, CFA and author of The Loser’s Game 


“One of the best investment books I ever read. Alexander's nowcasting 
methodology helped substantially to optimize my investment activities.”

—Cuno Puempin, PhD, Professor emeritus, University of St. Gallen, Switzerland



“It was the 16th century English poet by the name of Thomas Tusser who 
quipped ‘a fool and his money are soon parted.’ That echo resounds 
throughout this very cleverly written book by Alexander M. Ineichen as 
he uses common sense and wit as his weapons of choice, all the while, 
holding a mirror up to our capital markets.”

—William J. Kelly, CEO of the CAIA Association



"Similar to the ‘modern’ classic The Money Game, written nearly 50 years
 ago, Alexander uses quotes and sayings and his own analysis to bring 
great insight to the financial, economic and political situation we find
 ourselves in today. Alexander knits the quotes together with his own 
depth of knowledge to provide an important book in a very clever and 
humorous way."

—Andy Lees, Founder of The Macro Strategy Partnership



“Alexander brings his attention to detail and thoughtful perspective to 
reminding us all about timeless truths regarding the markets and 
investing. This is the one book every investor should keep on our desks 
for regular review!”


—Jane Buchan, co-founder of PAAMCO and CEO of Martlet Asset Management.

“More investment insights per page than you’ll find anywhere, and no maths in sight!” —Peter Douglas, CAIA principal and entrepreneur
“Ineichen’s brilliant new book, Applied
 Wisdom: 700 Witticisms to Save Your Ass(ets), offers everything you need to know about investment.”
—Edward Chancellor, Reuters


Auteur

Alexander M. Ineichen is founder of Ineichen Research and Management AG (IR&M), a research boutique established in 2009 focusing on nowcasting and risk management.

Alexander started his financial career in derivatives brokerage and origination of risk management products at Swiss Bank Corporation in 1988. From 1991 to 2009 he had various research functions within UBS in Zurich and London relating to derivatives, indices, capital flows and alternative investments.

He is the author of two white papers, In Search of Alphä and The Search for Alpha Continues," that were the most often printed research publications in the documented history of UBS. He is author of two books that provide his manifesto for active risk management, Absolute Returns and Asymmetric Returns.

Alexander, a Logistician (ISTJ), is a married, proud father of four, and lives near Crypto Valley, in Zug, Switzerland. His extracurricular activities include skiing, photography and attempts at abstract painting.

Texte du rabat

Applied Wisdom is an anthology of wit and wisdom. Containing over 700 quotations from sources as wide ranging as Thomas Aquinas and Frank Zappa, the book contains entertaining food for thought for businesspeople and the general audience alike. These nuggets of wisdom, along with the author framing context with commentary, are the values needed for those facing risk and uncertainty. The advice, drawing from the fields of finance, economics, history, market psychology, and political science, provides a winning mix of humor, intellectual heft, and survival tips.

Résumé
Applying wisdom and avoiding foolishness are two sides of the same coin. Slipping away from either can lead to risky and uncertain situations. Luckily, author Alexander Ineichen has been collecting witticisms for thirty-five years that have made him successful in his career and life.

In Applied Wisdom, he collects an anthology of wit and wisdom containing over 700 quotations from sources as wide ranging as Thomas Aquinas and Frank Zappa. He provides entertaining food for thought for businesspeople and the general audience alike, and enables readers to think outside the box to find wisdom. These nuggets, along with his commentary for each, are the valuable words needed for those facing risk and uncertainty.

The witticisms provide a full range of being level-headed, truth seeking, brutally heretical, wonderfully insightful, refreshingly politically incorrect, and other intellectual treats and provocations. The advice, blending economics, politics, history, philosophy, psychology, risk management, and much more, provides a winning mix of humor, intellectual heft, and economic survival tips.