Good Luck

Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn t just come your way--it s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes--two leading marketing consultants--this simple tale is universally applicable and uniquely inspirational.

Presents an allegory of two knights seeking to find magic four-leaf clovers in an enchanted forest to explain the meaning of "good luck," and how to make one's own fortune and success.

"...close to notching up worldwide sales of one million in countries as varied as Germany, Indonesia and North Korea..." (The Guardian, 26th September 2004)

Auteur

Alex Rovira heads the qualitative division of marketing consulting firm Salvetti & Llombart. He is coauthor (with Bernard Dubois) of the Spanish version of Understanding the Consumer. Fernando Trías de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing.
They are professors at ESADE, one of Spain's most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestlé, Oxfam, Paramount, Pepsi, Sony, and Universal.

Texte du rabat
The International Best-Seller That Has Swept the World-A Simple Yet Powerful Tale About How to Seize Opportunity and Achieve Success in One's Life and Work "Heartwarming! It will be a classic. I think it will fascinate both adults and children, much like The Little Prince." -Philip Kotler, author, Marketing Management "You won't have much good luck if you do the wrong thing. This book makes that all-important thing eminently clear." -Jack Trout, management guru, and coauthor, The 22 Immutable Laws of Marketing "This book is telling and revealing. It clearly shows why some and not all have success in life. Good luck is the secret." -Marco Jesi, president, Pepsico Europe

Résumé
Teaches a lesson: good luck doesn't just come your way, It's up to you to create the conditions to bring yourself good luck.

Contenu

Part One The Encounter 1

Part Two The Legend of the Magic Clover 19

Part Three Finding Good Luck Again 117

Part Four Some People Who Agree with Us 125

Part Five Decalogue, Moral of the Story, and New Origins of Good Luck 131

Acknowledgments 139

The Authors 143