In uncertain times, only one thing is certain: hope is not a strategy and a future-oriented focus for your company has never been more important. At the same time, strategy development and implementation require an immense effort for entrepreneurs, managers and employees. That is why Christian Underwood and Jürgen Weigand have developed the StrategyFrame® from practical experience for practical application. Use it to bring order to your strategy process, develop a clear, understandable picture of your realignment with your team, and generate strategic know-how and momentum among all participants and stakeholders. "This book is a gem. It not only provides a sound foundation for thinking strategically, but offers powerful tools for translating these ideas into practice in a rapidly changing environment. A valuable field guide for creating winning strategies, applicable to managers at every level." William G. Pietersen, Professor, The Practice of Management, Columbia Business School "'Hope Is Not a Strategy' brings to life the transformative power of strategic thinking when properly planned and executed. It delivers you an actionable playbook designed to help unlock strategic thinking for real, measurable business impact." Brandon Carson, Vice President, Global Leadership Academy, Walmart

Auteur
Prof. Dr. Jürgen Weigand ist seit 2015 stellvertretender Rektor und Prorektor Academic Programs der WHU Otto Beisheim School of Management. Er ist Professor für Ökonomie und Akademischer Direktor des Instituts für Industrieökonomie und des Instituts für verantwortungsvolle Unternehmensführung an der WHU. Seine Spezialgebiete sind u.a. Unternehmens- und Wettbewerbsstrategie sowie Corporate Governance. Er hat über 20 Jahre Beratungserfahrung mit Unternehmen und im öffentlichen Sektor. Zudem ist der Co-Founder und Vorsitzender des Beirats der StrategyFrame® GmbH sowie Co-Host des Podcast »Hoffnung ist keine Strategie«. Jürgen has served as Deputy Dean and Associate Dean for Academic Programs at WHU Otto Beisheim School of Management since 2015. He is Chair Professor of Economics at the Institute for Industrial Organization and Academic Director of the Center for Responsible Leadership at WHU. His specialist areas include corporate and competitive strategy, antitrust and corporate governance. He has more than 20 years' experience in consultancy with companies and in the public sector. He is also a co-founder and Chairman of the Advisory Board of StrategyFrame® GmbH as well as co-host of the podcast »Hoffnung ist keine Strategie« [Hope is not a strategy]. juergenweigand.com