Autorentext

Udi Ledergor is a five-time marketing leader turned Chief Evangelist at Gong. During Gong's rise from new SaaS startup to industry dominance, he served as the CMO. He also led the creation of the revenue intelligence category, which helped Gong go from zero to hundreds of millions in revenue, earning major industry awards and achieving a multi-billion-dollar valuation.

Klappentext

#1 Bestseller in Marketing & Sales Take the Boring Out of B2B Marketing Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor's journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you'll learn how to:Punch above your weight with guerrilla marketing stunts to make your company appear bigger than it is. Create content marketing so good that people are willing to pay for it. Successfully build a new product category (but only if you really need to). If you want to intentionally advance your marketing career, build a highly effective team, and impactfully collaborate with your peers, you're in the right place. "This book offers a smart, compelling argument for boldness in B2B marketing. Udi Ledergor lays out a clear, practical approach to standing out in a crowded field-without gimmicks or empty hype." -DANIEL H. PINK, #1 New York Times bestselling author of To Sell Is Human "This book contains a blindingly different and important recommendation for marketers: Don't stay clear of all risky situations. Rather, cultivate them selectively, armed with a well-resourced plan to channel them into major successes. Best of all, it tells us exactly how to develop such transformative plans." -ROBERT CIALDINI, New York Times bestselling author of Influence and Pre-Suasion "Great marketing stands out and sparks action. Courageous Marketing uncovers how winning startups build bold brands, ignite conversations with thought-provoking content, and transform customers into raving fans." -NIR EYAL, bestselling author of Hooked and Indistractable