This fascinating and cutting edge text provides an insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their relevance to the manager today.

Autorentext
Patricia Rees Andrew Lock Phil Harris

Klappentext

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to todaya (TM)s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:

modern management
governance and ethics
post-modernism
marketing
political communication and spin doctoring
rhetoric and dichotomy of Machiavelli.
It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.

Inhalt
Foreword Contessa Beatrice Rangoni Machiavelli Part 1 Introduction; Overview; 1. Machiavelli Through the Ages Phil Harris, Andrew Lock and Patricia Rees 2. Machiavelli's Contemporaries George Bull 3. Machiavelli: Master of Liberty Contessa Beatrice Rangoni Machiavelli Part 2 Marketing; Overview 4. Contra Post-modernism: Machiavelli on Limits to the Malleability of Consciousness Richard Elliott 5. Niccolo Machiavelli as Relationship Marketing Guru Michael Thomas 6. The Machiavellian Role of Spin Doctors Dominic Wring Part 3 Management; Overview; 7. Renaissance Realpolitik for Modern Management Lord Alistair McAlpine 8. From the Dark to the Light Brian Stone and Jayne Pashley 9. Corporate Governance: Real Power and Management, and Machiavelli Ken Simmonds Part 4 Political Management; Overview; 10. Machiavelli, Politics and Modern Language Use in Modern Management Terry Berrow 11. Are Machiavellian Tactics Still Defensible in Politics? Maureen Ramsey 12. Political Servants Kevin Moloney Part 5 Machiavellian Management Thought in Modern Times; Overview; 13. The Rhetoric of Dichotomy in Machiavelli and Enoch Powell John Parkin 14. Butchers, Bunglers and Machiavelli Martin Stephen 15. Machiavelli and Human Nature Bob Gutfreund Part 6 End Piece; The Myth and Reality of Telling the Truth: The Legacy of Niccolo Machiavelli.