The International Sales Handbook

Klappentext

In more than forty years of working as an international salesman, John Lynch has lived and worked on every continent except Antarctica. He has distilled the lessons learned during that time into 170 fact-filled pages. This book is not a motivational sales book but a practical handbook telling the would be export salesperson what we do, how we do it, why we do it that way and what goes wrong when we don't.