Building Your Business the Right-Brain Way

Incorporating a right-brain perspective to inspire creativity and innovation, offers small-business owners advice, exercises, and examples for establishing solid business practices, growing and expanding, and troubleshooting problems.

Autorentext

Jennifer Lee is the founder of Artizen Coaching and the bestselling author of The Right-Brain Business Plan, which has helped tens of thousands of entrepreneurs around the world launch their creative businesses. Before pursuing her own passions full-time, she consulted for ten years for Fortune 500 companies such as Gap Inc., Accenture, and HP, helping leaders and organizations manage change. She lives in the San Francisco Bay Area.

Klappentext

"Advice, exercises, and real-world examples for small-business owners and self-employed artists for establishing solid business practices, growing and expanding, and troubleshooting problems. Addresses finding, marketing to, and keeping customers; working with staff and vendors; strategic planning, goal setting, and brand building; and taking time to celebrate"--Provided by publisher.

Inhalt

Contents

Foreword by Michael Port

Part I. The Lay of the Land

1. Your Creative Business Is a Work of Art
   Defining Your Own Success

2. Tending Your Entrepreneurial Ecosystem
   Is Your Business Blooming and Booming?

Part II. Setting the Stage for Yourself and Your Right Peeps

3. Taking a Stand and Making an Impact
   What’s Your Core Message?

4. Attracting, Engaging, and Learning from Your Right Peeps
   Cultivate Connection, Community, and Customers

Part III. Getting Down to Business

5. Packaging Your Gifts and Crafting Your Offer
   Switch from Selling to Serving

6. Let’s Do Launch
   Campaigns, Communications, and Calendars to Promote Your Offers

7. Making More Moola
   Optimize Opportunities for Ongoing Earning

Part IV. Sustaining Your Success

8. In Good Company
   Growing Your Team and Getting Support

9. Smooth Sailing Systems
   Make Day-to-Day Operations a Breeze

10. Embracing Ease
    Creating Calm amid the Chaos of Life

Conclusion

Optional Right-Brain Business Plan Exercises to Reference
Resources
Featured Right-Brain Entrepreneurs
Acknowledgments
Index
About the Author
Join the Right-Brain Business Revolution