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Cut through the networking noise and start building the powerful, real relationships needed to succeed in our digital world If you think of networking as schmoozing at boring cocktail parties or scrolling through LinkedIn for new contacts to add, think again. In the social media age, you need a modern roadmap for creating and cultivating meaningful connections to stand out from the crowd and achieve any of your goals, no matter how big or small. In Build Your Dream Network , acclaimed business columnist and networking expert J. Kelly Hoey offers a fresh new approach to mastering this timeworn skill in a world where everyone is posting, liking, and friending fast and furiously, but many are failing to leverage their connections successfully. Hoey presents innovative strategies for forming strong relationships--the genuine, mutually beneficial, long-lasting kind--using all of the social tools at your disposal. She also reveals creative and surprisingly simple ways to harness the power of your network to accomplish any ambition, from landing your dream job or a coveted account or client to successfully crowdfunding a new business venture. Build Your Dream Network will help you: - Determine the most effective ways to connect with others so you don’t clutter your calendar with dead-end coffee dates and informational interviews - Synchronize IRL networking efforts with your digital outreach - Turn “closed door” conversations into strong personal relationships and business opportunities - Eliminate FOMO by keeping your networking efforts focused Packed with infographics, flowcharts, and encouraging advice, Build Your Dream Network shows how small adjustments in your daily routine, generosity, and goal-focused efforts are all it takes to set you apart and ignite the powerful connections that will lead to major opportunities for success.
ldquo;Build Your Dream Network offers seriously good advice for people who want to network in a manner that's genuine and effective. I wish I had it thirty years ago.”
—Craig Newmark, founder of craigslist and craigconnects
 
“A smart, modern guide to networking etiquette for readers at any stage in their careers.” —Library Journal
 
“An easy-to-use guide to the art of networking in the ‘new economy’…. Kelly marvelously succeeds in instilling in her readers the attitude that whether one is attempting to secure a job, find a publisher, or finance a new business venture, tapping into the right network is the answer.” —Publishers Weekly
“I wish I had a copy of this for every person who has networked into my inbox to ask for assistance in advancing their business or career the wrong way.  I'd hit them over the head with Kelly’s book...then make them read it! Build Your Dream Network will help you avoid concussions and connect with people who can help you get to where you want to be. "
—Alison Levine, author of New York Times bestseller, On The Edge
 
“Anything worth doing requires a team of champions and supporters—and this book is the essential guide for how to cultivate that team long before you need it.”
—Marci Alboher, VP, Encore.org and author, The Encore Career Handbook
 
“To define Kelly Hoey as a connector would be a major understatement. She’s a super-connector because people know she gets things done.” 
—Tara Hunt, digital marketing executive and author of The Power of Social Networking
 
“Kelly has a profound ability to build strong networks, but more powerful than that, she understands when and how to activate a network, and how to leverage connections to build value.”
—Elizabeth Talerman, CEO, Managing Partner, Nucleus
 
“You will learn that your networks are how you make your ideas mighty enough to dent the world.”
—Nilofer Merchant, award-winning entrepreneur, TED speaker, and author of The Power of Onlyness
 
"Build Your Dream Network is a great new guide that paves the way for you to harness the power of relationships and reap the rewards of networking. An absolute must-read."
—Porter Gale, keynote speaker, advisor, and author of Your Network Is Your Net Worth
 
“A savvy, fun and engaging bible for intelligent and authentic 21st century interaction….Rich with insights from key experts, this will fast track you towards building successful, meaningful and long lasting relationships with people that matter. Highly recommended!”
—Dr. Sue Black, OBE, author of Saving Bletchley Park
“How does someone without ‘connections’ become a must-know influencer? Kelly Hoey shares the new rules for transforming from outsider status to the name everyone keeps hearing about—giving passionate innovators and trailblazers the opportunity to truly change the world. Brilliant tips that are essential in the new economy!”
—Ophira Edut, The AstroTwins, www.astrostyle.com
Autorentext
J. Kelly Hoey; Foreword by Tom Peters
Leseprobe
1
Build Your Network
Networking needs a rebranding.
When I asked my friend Jonathan Beninson what he thinks when he hears the word "networking," his rapid-fire response was "Those moments when you exchange business cards with someone and figure out how you can benefit from them."
Ouch! A painful but definitely not atypical reaction to hearing the word "networking"-and an honest account of what we generally think networking is.
Jonathan is the chief strategy officer at House of Genius, a growing global community of entrepreneurs and innovative thinkers, so he knows a thing or two about forging strong relationships. Like Jonathan, I really do wish there was another word for the activities we undertake to connect and strengthen our relationships with other people, but this is the one we seem to be stuck with.
Merriam-Webster defines "networking" as "the exchange of information or services among individuals, groups, or institutions; specifically: the cultivation of productive relationships for employment or business." Not a motivating definition in alignment with the new economic dynamic and hyperconnected world we live in (and the definition sounds a lot like the activity Jonathan abhors).
I look to the definition of "net" for inspiration instead-"an openwork fabric made of threads or cords that are woven or knotted together at regular intervals"-because for me networking is an ongoing process of establishing and strengthening relationships. It is not confined to a single activity such as e-mail introductions or cocktail receptions in the lobby of a corporation's headquarters. And it is so much more than simply handing over a business card. It is continually connecting to build stronger connections (or to expand the strength of an existing network). It is weaving online and offline interactions into an integrated networking whole. As I see it, regular intervals of networking now include the person you choose to sit next to in a coworking space or the Twitter follower's daily insight you eagerly seek out, or perhaps it is the good old birthday greeting, be it a text, Facebook post, or emoji.
Whatever we call the activity, here's why I'm so passionate about it: networking has made my every career jump possible, and it can do the same for you.
My career in New York-from work assignments to opportunities to join committees or not-for-profit boards to job offers-can be traced back to my network. There's the network I brought with me from Toronto in 1998, when I arrived in New York City. My contact list was six people deep back then. It was…