THE SOCIOLINGUISTICS OF MARKETING

Autorentext

Helen Kelly-Holmes is a Senior Lecturer in Sociolinguistics and New Media in the School of Modern Languages and Applied Linguistics and Director of the Centre for Applied Language Studies at the University of Limerick, UK.

Klappentext

This book explores connections and commonalities between sociolinguistics and marketing and examines current overlapping paradigmatic shifts taking place in both fields. While the collocation of sociolinguistics and marketing may not be immediately obvious, they share a common concern with categorization and differentiation, whether in the context of languages and speakers or markets and consumers.

Inhalt

Introduction. 1. Why sociolinguistics and marketing? 2. Managing the hyperlingual market 3. Visual multilingualism 4. The working speaker-consumer 5. Long-tail markets for small languages 6. Marketing and sociolinguistics: Current and future trends