The Romantic Ethic and the Spirit of Modern Consumerism

Originally published in 1987, Colin Campbell's classic treatise on the sociology of consumption has become one of the most widely cited texts in sociology, anthropology, cultural studies, and the history of ideas. In the thirty years since its publication, The Romantic Ethic and the Spirit of Modern Consumerism has lost none of its impact. If anything, the growing commodification of society, the increased attention to consumer studies and marketing, and the ever-proliferating range of purchasable goods and services have made Campbell's rereading of Weber more urgent still. As Campbell uncovers how and why a consumer-oriented society emerged from a Europe that once embodied Weber's Protestant ethic, he delivers a rich theorization of the modern logics and values structuring consumer behavior. This new edition, featuring an extended Introduction from the author and an Afterword from researcher Karin M. Ekström, makes clear how this foundational work alignswith contemporary theory in cultural sociology, while also serving as major influence on consumer studies.

Highly interdisciplinary and path-breaking book theorizing modern consumer society, its historical origins, and cultural context Grapples with the complex sociological conundrum of the emergence of a consumer-oriented society in a Europe that once valued Weber's Protestant ethic Updates one of the most widely cited works in sociology, especially in the sub-fields of sociology of culture, sociology of consumption, and sociological theory

Autorentext
Colin Campbell is Professor Emeritus of Sociology at the University of York, UK. His previous books include The Easternization of The West (2007), The Shopping Experience (jointly edited with Pasi Falk, 1997), and The Myth of Social Action (1996), among others.

Inhalt

1. Introduction.- 2. The Spirit of Modern Consumerism.- 3. Accounting for the Consumer Revolution in Eighteenth Century England.- 4. The Puzzle of Modern Consumerism.- 5. Traditional and Modern Hedonism.- 6. Modern Autonomous Imaginative Hedonism.- 7. The Romantic Ethic.- 8. The Other Protestant Ethic.- 9. The Ethic of Feeling.- 10. The Aristocratic Ethic.- 11. The Romantic Ethic.- 12. Conclusion.