Everyday, we each make around 200 decisions about eating. But studies have shown that 90 per cent of these decisions are made without any conscious decision. This title lays bare the facts about our true eating habits to show that awareness of our patterns can allow us to lose weight effectively and without serious changes to our lives.

Autorentext

Brian Wansink, Ph.D. is a Stanford graduate and a professor of Applied Economics and Management, resident at Cornell University's Food and Brand Laboratory in New York, USA. He specialises in nutrition and marketing, and is the author of three previous books on the subject. He lives in New York, USA with his family.

Author residence: New York, USA