The War for China's Wallet

With Chinese-led initiatives such as One Belt One Road (OBOR) and the Asian Infrastructure Investment Bank (AIIB) combined with uncertainty due to US shifts in policy and apparent commitments over the past decade, the stakes are high for companies looking to profit from the world's newest superpower.

Post-financial crisis, China has emerged as the largest or second largest trading partner for most countries. It has become the second largest market for Fortune 500 companies like Starbucks, Apple, and Nike and drives growth for Hollywood and commodity products. Yet the profits come at a price for countries and companies alike-they must adhere to the political goals of Beijing or else face economic punishment or outright banishment. Using primary research from interviews with hundreds of business executives and government officials, The War for China's Wallet will help companies understand how to profit from China's outbound economic plans as well as a shifting consumer base that is increasingly nationalistic. The countries and companies that get it right will benefit from China's wallet but those that do not will lose out on the world's largest growth engine for the next two decades.

Click here for information on the author's MSNBC interview:

https://mobile.twitter.com/OARichardEngel/status/1147861623211798528

Check out the interviews at Bloomberg, Forbes, and Marketplace on this book:

https://www.bloomberg.com/news/audio/2017-12-05/those-who-heed-china-s-political-ambitions-will-benefit

https://www.forbes.com/sites/russellflannery/2017/11/28/how-to-profit-from-chinas-rising-nationalism/amp/

https://www.marketplace.org/2017/12/18/world/shaun-rein-interview

Financial Times subscribers can read this review of The War for China's Wallet :

https://www.ft.com/content/b6bb55c4-e4b4-11e7-97e2-916d4fbac0da

The book's review in South China Morning Post can be read at:

http://m.scmp.com/culture/books/article/2126477/book-review-war-chinas-wallet-readable-if-one-sided-view-chinas

Autorentext

Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), the world's leading strategic market intelligence firm focused on China. He works with Boards, CEOs and senior executives of Fortune 500 and leading Chinese companies, private equity firms, SMEs and hedge funds to develop their China growth and investment strategies. Rein is regularly featured in The Wall Street Journal, Fortune and The Financial Times. His op-eds have appeared in The New York Times. He frequently appears on CNN, BBC, NPR, MarketPlace, CNBC, Bloomberg, PBS and MSNBC. Rein is one of the most sought out keynote speakers focused on China's economy, consumer trends and innovation to groups ranging in size from 10 to 3000. He earned his Master's degree from Harvard University focused on China's economy and received a BA Honours from McGill University.

Inhalt

Chapter 1: China's Economic Hammer 1

Manila, Philippines, March 1996 1

2016 4

Dialogue: Parag Khanna, Managing Partner, Hybrid Reality Pte Ltd. 15

Case Study: Appoint the Right Ambassador or Country Head 20

Key Action Items 22

Chapter 2: The Hammer and the Carrot 25

April 2017 25

Dialogue: Jacques deLisle, Stephen A. Cozen Professor of Law and

Professor of Political Science, University of

Pennsylvania 35

Case Study: Show That You Are a Friend to China 40

Key Action Items 43

Chapter 3: America's Power Vacuum and the New Global Order: One Belt One

Road and AIIB 45

Qatar, June 2017 45

Dialogue: Shane Tedjarati, President and CEO, High Growth Regions,

Honeywell 56

Case Study: Re-shoring and Attracting Chinese FDI 59

Key Action Items 60

Chapter 4: Innovation and the State-Owned Sector 63

Beijing, China, June 2017 63

Dialogue: Victor Shih, political economist at University of California at San

Diego and the founder of China Query, LLC 76

Case Study: Don't Underestimate the Ability of SOEs to Innovate and Move

Up the Value Chain 80

Key Action Items 81

Chapter 5: China's Outbound Investment: Clash of Cultures 83

Vancouver, Canada, August 2016 83

Dialogue: Winston Cheng, President of International, JD.com 93

Case Study: Selling a Company or Stake to a Chinese Acquirer 99

Key Action Items 100

Chapter 6: Fear, Wellness, and Understanding the Chinese Consumer 103

Shanghai, China, 2016 103

Dialogue: Frank Lavin, Chairman and CEO Export Now, Former U.S.

Undersecretary of Commerce, Former U.S. Ambassador to

Singapore 116

Case Study: Bring Chinese Consumers Overseas Products and Services

They Cannot Get in China Due to Lack of Trust, Lack of

Availability, or High Prices 123

Key Action Items 124

Chapter 7: The New Global Chinatowns: From Ramshackle to Luxurious

Enclaves 127

California, February 2015 127

Consumerism and Cold Partners 130

The Four Waves of Chinese Immigration into the U.S. 132

Flight of Wealth 138

The Impact of Wealthy Immigrants 142

Dialogue: Austin Fragomen, Partner and Chairman, Fragomen, Del Rey,

Bernsen & Loewy LLP; and Becky Xia, Fragomen Partner based

in Shanghai 144

Case Study: Bring Chinese to You and Focus on Integrity and

Morality 149

Key Action Items 151

Chapter 8: Chinese Tourism: The CMR Chinese Hourglass Shopping

Model 153

Queenstown, New Zealand, March 2016 153

Dialogue: Jane Jie Sun, CEO of Ctrip 164

Case Study: Localize Sales Staff Globally 166

Key Action Items 168

Chapter 9: Conclusion 169

October, 2017 169

Endnotes 173

Index 177