Blogging All-in-One For Dummies

A complete update to the ultimate reference guide on blogging
basics!

The increase in the number of blogs is seemingly endless and
continues to grow at a phenomenal rate, thanks in part to the rise
of smartphones, tablets, and blogging applications. With this kind
of popularity, how can a blogger stand out from the rest of the
masses? This all-in-one guide is packed with detailed information
and advice that helps you create and solidify your place in the
blogosphere. You'll learn how to get started, use blogging
tools, collaborate with other bloggers, become a part of mobile
blogging, and much more.

• Covers getting started, working with blogging software, other
  tools, blog marketing, microblogging (including Twitter), making
  money with your blog, and corporate and niche blogging

• Helps new bloggers become active and productive members of the
  blogging community

• Provides vital information for both hobby bloggers and those
  who want to build a career around blogging

Blogging All-in-One For Dummies, 2nd Edition cuts through
the clutter and offers you a fun and friendly reference guide to
starting and maintaining a successful blog.

Autorentext

Susan Gunelius is a 20-year marketing veteran and President and CEO of KeySplash Creative, Inc. (www.keysplashcreative.com), a marketing communications company. She writes about marketing, branding, and social media for Forbes and entrepreneur.com, is featured on CNBC and BusinessWeek.com, and owns the award-winning blog WomenOnBusiness.com.

Zusammenfassung
A complete update to the ultimate reference guide on blogging basics!

The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You'll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more.

• Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging
• Helps new bloggers become active and productive members of the blogging community
• Provides vital information for both hobby bloggers and those who want to build a career around blogging
  Blogging All-in-One For Dummies, 2nd Edition cuts through the clutter and offers you a fun and friendly reference guide to starting and maintaining a successful blog.

Inhalt

Introduction 1

Book I: Joining the Blogosphere 7

Chapter 1: Joining the Blogosphere 9

Chapter 2: Preparing to Start and Write a Blog 29

Chapter 3: Blogging Basics 43

Chapter 4: Blogging Rules and Ethics 65

Book II: Niche Blogging 79

Chapter 1: Understanding Niche Blogging 81

Chapter 2: Benefiting from a Niche Blog Approach 95

Chapter 3: Choosing Your Niche 105

Chapter 4: Writing for Your Niche 127

Book III: Corporate and Business Blogging 147

Chapter 1: Starting a Business Blog 149

Chapter 2: Developing a Business Blog Marketing Plan 175

Chapter 3: Choosing Business Bloggers 195

Chapter 4: Writing a Business Blog 213

Chapter 5: Keeping Yourself and Your Company out of Trouble 225

Book IV: Choosing a Blogging Application 239

Chapter 1: Choosing a Blogging Application 241

Chapter 2: Finding the Right Blogging Application 251

Chapter 3: Taking a Look at WordPress 269

Chapter 4: Using Google Blogger 299

Chapter 5: Understanding TypePad 327

Chapter 6: Blogging with Tumblr 355

Book V: Blogging Tools 375

Chapter 1: Search Engine Optimization 377

Chapter 2: Measuring Blog Performance 393

Chapter 3: Editing and Finding Images 409

Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication 427

Chapter 5: Blogging on the Go 441

Chapter 6: Creating a Podcast 451

Chapter 7: Creating a Vlog 469

Book VI: Promoting and Growing Your Blog 485

Chapter 1: Secrets to Blogging Success 487

Chapter 2: Building Community 495

Chapter 3: Social Networking 503

Chapter 4: Social Bookmarking 517

Chapter 5: Inviting or Being a Guest Blogger 529

Chapter 6: Hosting Blog Contests 539

Book VII: Making Money from Your Blog 551

Chapter 1: Blog Advertising 101 553

Chapter 2: Publishing Contextual Ads 561

Chapter 3: Using Text Link Ads 575

Chapter 4: Placing Impression Ads 583

Chapter 5: Making Money with Affiliate Advertising 589

Chapter 6: Publishing Sponsored Reviews and Paid Posts 603

Chapter 7: Merchandising for Profit 613

Chapter 8: Displaying Ads in Your Blog's Feed 621

Chapter 9: Selling Ad Space Directly 629

Chapter 10: Benefiting from Indirect Monetization Opportunities 641

Book VIII: Microblogging with Twitter 649

Chapter 1: Getting the Short Story with Microblogging 651

Chapter 2: Getting Started with Twitter 657

Chapter 3: Getting More out of Twitter 675

Chapter 4: Using Third-Party Twitter Applications 693

Glossary 707

Index 717