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A comprehensive guide to essential theories and practices of change creation and implementation
Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures. Emphasizing the importance of formal and informal communication in implementation of change, this text investigates methods of information dissemination and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more provides readers with a solid foundational knowledge of change dynamics in organizations.
Extensively revised and updated, this second edition provides new case studies on topics such as design of input solicitation, and current research in areas including the persuasive effects of sidedness or inoculation, and socially supportive communication. Improved pedagogical tools, streamlined organization of topics, and additional charts, graphs, and images reinforce efficient presentation of material and increase reader retention and comprehension.
Examines empirical, theoretical, and conceptual approaches to strategic communication during organization change
Explores key elements of change, appropriate communication strategies, and outcome evaluation methods
Presents adaptive and programmatic strategic implementation models
Provides studies of real-world companies and actual research on organizational change
Debunks popular myths and clarifies misunderstandings of research and theory on implementation of change
Demonstrates how Individuals, groups, and entire organizations can create change and influence implementation.
Organizational Change provides a thorough survey of the communication and implementation strategies, methods, and conceptual foundations of change in public and private sector organizations, suitable for undergraduate and graduate study and practitioners with interest in complex change implementation.
Autorentext
Dr. Laurie Lewis is a Professor of Communications at Rutgers University and a Fellow at the Rutgers Center for Organizational Leadership. She is co-editor of Volunteering and Communication and the International Encyclopedia of Organizational Communication and has written numerous academic publications on topics related to organizational change, collaboration, inter-organizational communication, and stakeholder communication. Dr. Lewis has provided consulting and training for organizations including nonprofits, civil society organizations, Fortune 500 companies, and higher education institutions.
Klappentext
ORGANIZATIONAL CHANGE A comprehensive guide to essential theories and practices of change creation and implementation Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures. Emphasizing the importance of formal and informal communication in implementation of change, this text investigates methods of information dissemination and solicitation of input, and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more provides readers with a solid foundational knowledge of change dynamics in organizations. Extensively revised and updated, this second edition provides new case studies on topics such as design of input solicitation, and current research in areas including the persuasive effects of sidedness or inoculation, and socially supportive communication. Improved pedagogical tools, streamlined organization of topics, and additional charts, graphs, and images reinforce efficient presentation of material and increase reader retention and comprehension.
Inhalt
Introduction 1
State of the Art 3
Weaknesses in Current Approaches to Change Implementation 4
A Stakeholder Theory Perspective 7
Highlight Box 1: Hershey Builds a Community 9
A Communication Perspective 12
Cases of Organizational Change 14
Ingredients Incorporated 14
Spellings Commission on Higher Education 15
Conclusion 18
1 Defining Organizational Change 20
The Role of Communication in Triggering Change 21
Failure in Change 24
What Is Organizational Change? 25
Drivethru Diffusion 27
Communication, Social Pressure, and Diffusion 28
Highlight Box 1.1: The Malcolm Baldrige Award 30
Implementation 31
Understanding Key Terms 32
A Complex Model of Innovation, Diffusion, Adoption,and Implementation 34
Case Box 1.1: Ingredients Inc. Experiences Overlapping Changes 37
Types of Organizational Change 37
Complexity of Change Within Organizations 42
Interdependence 42
Structures 44
Politics 46
Case Box 1.2: Spellings Commission Political Positions Play a Role 48
Conclusion 49
2 Processes of Communication During Change 53
Formal Communication 54
Case Box 2.1: Spellings Commission Responses to Change Announcement 55
Informal Communication 55
Importance of Communication 56
Communication Processes 57
Information Dissemination and Uncertainty 58
Common Practice Advice for Information Dissemination 62
Selecting Channels for Communicating Change 64
Case Box 2.2: Ingredients Inc. Information Dissemination Campaigns 65
Informal Information Dissemination 66
Case Box 2.3: Spellings Commission Stakeholders' Informational Campaign 67
Creating Knowledge 68
Soliciting Input 69
Practice Advice for Seeking Input 70
Voice and Empowerment 70
Design of Input Solicitation 73
Categorizing Approaches to Input Solicitation 76
Perspectives of Input Providers 79
Stakeholders' Input Solicitation 81
Case Box 2.4: Spellings Stakeholders Solicit Input from Each Other 82
Socialization 83
Case Box 2.5: Homeless Net Resists Altering Role Schema 87
Conclusion 88
3 A Stakeholder Communication Model of Change 94
Stakeholder Theory 95
Highlight Box 3.1: HUD As a Definitive Stakeholder for Agencies Serving Homeless Populations 99
Case Box 3.1: Homeless Net Implementation of Listserv Increases Awareness of Stakeholders 100
Complicating Stakeholder Relationships 102
Multiple Stakeholder Identities 104
Highlight Box 3.2: IT Reskilling Case Study How Stakeholder Groups View Change Differently 107
Stakeholder Interactions 108
Highlight Box 3.3: Upton Sinclair Sets off Stakeholder Advocacy to Clean up Meat Packing Factories 109
Roles Stak…